Copywriter

Invest with Roots • Atlanta, GA

22h

About The Position

Roots is a wealth-building platform built on a simple belief: everyone deserves a real path to financial growth, and that path should feel achievable. Put simply, Roots makes wealth building easy, for all. We create simple, accessible ways for people to participate in ownership and invest in real assets, making wealth-building more engaging and within reach. Today, Roots is a growing ecosystem that combines an investment platform, financial tools, and education designed to help people make meaningful financial progress over time. We’re already helping a rapidly growing community take meaningful steps toward building wealth, and we’ve seen that when the experience feels intuitive and rewarding, people actually stick with it. That’s what we’re continuing to build.

Requirements

• 2+ years of professional copywriting experience, ideally in marketing, growth, or brand roles.
• A portfolio that shows clear, persuasive, on-brand copy across ads, email, social, websites, and product.
• Chronically online and keenly aware of social media trends and in-app behavior (IG, TT, FB)
• Comfort with A/B testing, experimentation, and data-informed decision-making.
• Ability to adapt tone and style while keeping the brand voice consistent and recognizable.
• Strength in storytelling, message frameworks, and translating strategy into crisp, meaningful copy.
• Curiosity, creativity, and a willingness to try new approaches to help us reach more people.
• Comedic writing skills

Nice To Haves

• Bachelor’s degree in a related field preferred, but strong writing samples and proven experience matter most.

Responsibilities

• Own all marketing copy across paid ads, landing pages, email, SMS, social, website, and platform, writing clear, persuasive, human-centered messaging that drives awareness, engagement, and action while ensuring a unified, on-brand voice everywhere we show up.
• Bring storytelling to the forefront by crafting human-first narratives that make our mission, product, and category approachable and exciting, while helping define a distinct brand tone of voice and articulate what makes Roots unique in the market.
• Use customer insights, experimentation, and performance data to refine messaging and strengthen how our stories resonate across channels.
• Collaborate cross-functionally with Brand, Product, Design, Growth, and Leadership to transform strategy into compelling communication.

Benefits

• Equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
• Diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team.
• An inclusive environment where every perspective is valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level