Manager, Contests & Promotions, Tim Hortons, Canada

Restaurant Brands International•Toronto, ON

1d•CA$105,000 - CA$130,000•Onsite

About The Position

Join Restaurant Brands International Inc. (RBI), one of the world's largest quick service restaurant companies, on its journey to build the most loved restaurant brands in the world. RBI owns iconic brands such as TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. This role focuses on developing and executing category strategies, driving sales, and enhancing profitability for Tim Hortons in Canada. The position involves overseeing new product commercialization, managing supplier relationships, analyzing data for insights, and owning the P&L for assigned categories. The role also requires supporting marketing activations and leading cross-functional teams. RBI is committed to sustainability through its Restaurant Brands for Good framework and aims to grow its brands by leveraging core values and community support, benefiting from global scale and shared best practices.

Requirements

Bachelor’s degree in Business, Marketing, Retail Management, or related field.
4-6 years in category management, product development, or brand management within the CPG, QSR, or Retail industry.
Strong understanding of financial metrics and experience in P&L management.
Experience with data analysis and visualization tools, including proficiency in Excel, PowerPoint, and data sources like Nielsen and IRI.
Strong business acumen with the ability to analyze complex data, extract insights, and develop strategic recommendations.
High proficiency in project management, organizational skills, and attention to detail.
Excellent interpersonal, communication, and negotiation skills for cross-functional collaboration and stakeholder alignment.
Resilient and adaptable, able to thrive in a fast-paced, high-pressure environment with competing priorities.

Nice To Haves

Master’s or MBA preferred.

Responsibilities

Develop and execute holistic category strategies that address business needs, drive sales, and enhance profitability.
Lead the development of strategic 3-year plans and business cases to support new platform launches, promotional tactics, and product optimization.
Identify growth opportunities by analyzing industry, competitive, and consumer trends to support brand and category expansion.
Oversee the end-to-end commercialization of new products, managing the stage-gate process from ideation through to national launch.
Work collaboratively with cross-functional teams (Operations, Marketing Communications, Supply Chain) to coordinate and execute nationwide product rollouts.
Manage supplier relationships, negotiating funding and costing agreements to optimize product sourcing and profitability.
Analyze sales, pricing, product mix, and consumer data to generate insights that inform category strategies and promotional decisions.
Partner with the Consumer Insights team to conduct research that supports business plans, marketing campaigns, and future innovation pipelines.
Own the P&L for assigned categories, setting annual financial and volume targets, and tracking performance against Net Sales, Gross Sales, and Gross Margin objectives.
Develop and implement regular and promotional pricing strategies to gain a competitive advantage, proactively managing product mix and pricing adjustments.
Develop campaign briefs for marketing activations, including in-store merchandising, digital marketing, and mass media channels.
Coordinate with the Calendar Planning team to align initiatives within the marketing calendar, tracking ROI and optimizing campaign spend throughout the year.
Lead cross-functional project teams and serve as a category expert, effectively communicating strategic goals to internal and external stakeholders.
Manage and mentor junior team members, providing coaching on category management and professional development.