Manager, Content

Omnicom Media US OMD•New York, NY

19h•$50,000 - $95,000•Hybrid

About The Position

As a Manager, Content, this person will serve as a trusted advisor to the client's counterparts as well as internal team members. They are responsible for managing partner relationships, overseeing campaigns, and sharing performance insights. Additionally, this person will guide the teams through negotiation, activation, and execution on the client's business. This involves having the expertise in all areas of digital media activation principles (across digital, print, audio, and additional custom partnerships) and applying them across all National and Shopper media initiatives. Managing the overall budgetary process within the authorizations is an integral part of the position.

Requirements

Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
Aptitude for mathematical concepts and an understanding of the digital marketplace
Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
Able to understand application and use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
Excellent presentation, verbal, and written skills

Responsibilities

Translate brand briefs into innovative, effective, and actionable tactical plans
Work in partnership with the client's and planning team to provide insight into investment activation opportunities based on the client's goals, objectives, insights, and strategy
Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
Participate and drive weekly status meeting with Attention, Marketing Science and Retail partners to ensure live campaigns are performing and pacing up to brand standards
Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
Work in large data sets and communicate with the Attention team the findings, write insights based on the findings, and work with the OMD Investment team to build a knowledgeable story from the data
Manage and train junior staff members and ensure best practices are being adhered to maximize investments
Digital planning, campaign performance, trafficking, billing, and other day-to-day tasks
Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape
Oversee the overall budgetary process to ensure timely invoice clearance working with OMD Finance, GP, and media partners