Manager, Content & Digital Experience Capabilities - Social Media Mgmt., Social Listening & Podcasting

Bristol Myers Squibb•Princeton, NJ

4d•Hybrid

About The Position

This position is the Manager for Social Media Mgmt., Social Listening & Podcasting responsible for the delivery & operations of these capabilities with the goal of amplifying customer experience & engagement. This position will be responsible to drive the enablement and ongoing evolution/maintenance for these customer engagement channels. This role will also be accountable for supporting platforms' tech. strategy & roadmap, co-manage the backlog and ensure overall execution of strategy & roadmap. The position will own/lead/communicate Op Model and Standards, drive ECSC concepts and governance in additional to ensuring the platform features are compliant (security, privacy) as well as manage platform “health” and technical reliability.

Requirements

Bachelor’s Degree with 4-6 years of Digital Capabilities experience.
Strong business knowledge (preferably Pharma industry) with proven leadership abilities.
Capable of working cooperatively & deliver across boundaries and within a matrix to achieve results.
Experienced in portfolio/program/project management, planning & delivery of systems/solutions.
Demonstrates strong influencing skills with key partners across functions/regions.
Hands on experience working in Sprinklr, Claravine platforms and Podbean would be a bonus.
Hands on experience with Social Media Plaforms - Standards Creation/Review for Legal & Regulatory Compliance

Nice To Haves

Digital Marketing domain experience.
Excellent collaboration and communication skills, with the confidence to build strong partnerships & influence senior business leaders.
Demonstrated leadership in the planning and execution of enterprise digital engagement capabilities (Socia Media & Podcasting) for commercialization business units including hands-on experience with the following tools: Sprinklr, Claravine.
Podbean would be a bonus.
Hands-on experience with multiple implementations of non-personal, customer engagement channels.
Demonstrated ability to execute on a technology strategy to support customer engagement channels.
Ability to lead the analysis of complex business needs and translate those into compelling and actionable strategic plans.
Is solution / user experience oriented with the ability to guide delivery team resources.
Ability and comfort working with matrix management in delivering omni-channel capability solutions.
Matrix management includes business capability leaders as well as IT capability leaders.
Strong understanding of IT processes like information/data architecture, data privacy reviews, cyber security reviews, risk assessments etc.
Ability to manage business process analysis and improvement including cost benefit analysis/estimation and post implementation KPI metrics delivery.
Ability to scan technical landscape for leading edge solutions and create business cases for new investments, including level of effort/ cost required to implement solutions & services, and managing the delivery process.
Experience with supporting business case development & project management.
Working knowledge of agile software-development lifecycle methodologies.
Demonstrated ability to support a dynamic culture of innovation and continuous improvement.
Potential to develop into an internally and externally recognized thought-leader in the field of omni-channel capabilities, solutions & services.

Responsibilities

Deliver Social Media & Podcasting capabilities in partnership with CASA for the marketing organization.
Partner with CASA, Marketing/Brand teams and BI&T matrix teams with a primary focus on the strategic planning & delivery of Social Media & Podcasting capabilities including innovation initiatives and a secondary focus on the enablement and simplification of such capabilities to drive effective customer engagement & experience.
Ensure focus on improved outcomes, scaling strategy and pull through as well as ongoing evolution.
Lead the overall product/platform strategy and roadmap for Social Media & Podcasting platforms including business and technical architecture across vendor solutions and platforms.
Design & develop cost effective solutions that meet functional, technical, security and performance requirements which also adhere to platform design standards & release management processes.
Support technology strategy & roadmaps for Social Media & Podcasting engagement channels.
Demonstrate the ability to identify high value differentiating capabilities when making channel capability tool/platform(s) choices.
Develop comprehensive business case(s) to support business outcomes of new/evolved channel capabilities.
Accountable for committed business outcomes of channel capabilities implemented within the respective area.
Partner with both internal and external/vendor teams, to develop and continually evolve key products and services.
Support the adoption of channel solutions by designing & deploying effective operating models, standards, governance & change management processes, and end user training.
Be the SPOC for Brand, OCS & MLR advisors including leading all ECSC concepts.
Continuously look out for new opportunities with cutting edge processes/platforms & drive synergies.
Identify opportunities for continuous improvement such as increasing productivity or cost savings.
Responsible for ensuring that all BI&T functions are successful in their delivery of services.
Key matrix BI&T partner functions include enterprise & data architecture, cyber security, application build & support, portfolio & program management, enterprise information management, collaboration services, infrastructure services.
Also work closely with the R&D, GPS and Enabling Functions BI&T teams to align and identify opportunities / synergies in social media & podcasting capabilities enabled through BI&T investments.

Benefits

Medical, pharmacy, dental, and vision care.
BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Flexible time off (unlimited, with manager approval, 11 paid national holidays)
160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Unlimited paid sick time
Up to 2 paid volunteer days per year
Summer hours flexibility
Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
Annual Global Shutdown between Christmas and New Years Day.