Manager, Consumer Research

Foot Locker•New York, NY

12d•$92,000 - $100,000

About The Position

We are seeking a talented Manager to join the Consumer Research and Insights team within the Customer organization working across the Foot Locker inc. brand portfolio. In this role, the Manager, Consumer Research will be responsible for utilizing tools of primary and secondary market research and data analysis to provide unbiased, objective, in-depth understanding of the market, product performance, customers, and competitors. The ideal Manager, Consumer Research candidate will have strong project management and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done. A passion for putting the customer first is a must.

Requirements

Minimum of 5-7 years Market Research experience, preferably in a Retail or Consumer Service industry
Bachelors in Marketing, Psychology or Communications
Self-starter and able to navigate a start-up environment within a matrixed organization
Organized and an effective project manager
Highly analytical with exceptional communication and critical thinking skills
Ability to work effectively with all levels of the organization, both locally and remotely
Strong computer skills, especially MS Office applications

Nice To Haves

Familiarity with syndicated data and insights providers (Circana, Statista, YPulse, etc.) as well as survey and tools (Qualtrics, Survey Monkey, DisplayR, etc.) is a plus
Online community management a plus

Responsibilities

Conduct primary and secondary market research, utilizing internal resources as well as vendor partners
Extensive knowledge of quantitative and qualitative research methods and ability to execute studies from start to finish
Participate in the framing of business questions, identification of information needs, and development of research/data analysis plan
Experience managing and distributing Market Share data and Brand Health study results.
Manage the research process to deliver objective, in-depth understanding of customers, competitors, product performance, and current and future market developments
Prepare and present market size, penetration, and market share data based on primary and secondary market research to various internal product, marketing, and strategy teams.
Identify and develop data sources to provide a 360-degree view of the market landscape to predict trends in market dynamics, competition, and customers
Engage in proactive and effective interaction with internal marketing and other clients