Manager, Communications

Signature Healthcare•Brockton, MA

10d

About The Position

The Manager, Communications leads internal communications, executive and leadership communications, social media and influencer relations, media and public relations, crisis communications, and communications content and projects for Signature Healthcare. The role develops communication strategies and content aligned with organizational priorities, culture, safety, workforce needs, and brand standards. It works closely with the Director of Marketing & Communications, the Marketing and Communications Coordinator, the Content Coordinator, executive leaders, and teams across the organization.

Requirements

Bachelor of Arts or Bachelor of Science in Communications, Public Relations, English, Journalism, or a related field.
Five or more years of progressively responsible communications, public relations, or journalism experience.
Demonstrated experience in internal communications, media relations, social media, and executive writing.
Exceptional writing, editing, and message-development skills across formats and audiences.
Ability to manage confidential information and make sound decisions under pressure.
Experience managing multiple projects, deadlines, and approval processes.
Crisis communications or emergency response experience.
Experience communicating with a large, diverse, or decentralized workforce.
Experience with intranet, email marketing, or employee communication platforms and analytics.
Strong news judgment and ability to identify compelling stories.
Ability to synthesize complex clinical, operational, or organizational information into clear language.
Confidence advising leaders while remaining collaborative and service-oriented.
Excellent interpersonal skills with media, employees, clinicians, executives, and community stakeholders.
High attention to detail, accuracy, and follow-through.
Commitment to inclusive and accessible communication.
Experience in healthcare, a hospital, public health, or a highly regulated industry.
Experience communicating with a 24/7 workforce.
Proficiency with Microsoft products, social media, intranet publishing, and AI usage.
Ability to work nights and weekends on occasion.
Ability to lift up to 25 pounds while carrying support materials for external office events.
Transportation to drive to other SHC buildings in area towns and to local events and meetings.

Nice To Haves

Design software experience.

Responsibilities

Assess workforce communication needs and develop and maintain an internal communications plan aligned with organizational strategy, culture, safety, workforce, and change priorities.
Create and manage an editorial calendar for employee communications across email, newsletters, town halls, leadership messages, intranet, and employee apps.
Develop internal communications content and partner with the Marketing and Communications Coordinator to produce content consistently.
Partner with Human Resources, Patient Experience, Quality, Operations, and executive leaders to translate complex information into clear, timely, actionable communications.
Identify innovative communication approaches for a diverse, 24/7 workforce, including employees who do not regularly use email or computers.
Promote employee stories, recognition, talents, and accomplishments; measure communication reach, understanding, and engagement and recommend improvements.
Draft executive messages, talking points, presentations, scripts, FAQs, and other leadership communications; advise leaders on audience, tone, sequencing, timing, and channels.
Support town halls, management communications, major organizational announcements, and leadership communication about change.
Develop and execute Signature Healthcare’s owned social media strategy with the Director of Marketing & Communications, aligned with organizational priorities, brand standards, and marketing campaigns.
Oversee social media presence across platforms, providing strategic direction, editorial oversight, and performance measurement.
Collaborate with the Content Coordinator on a social media content calendar featuring physicians, employees, patients, services, and community impact.
Build and maintain relationships with community influencers and digital content creators to increase awareness and amplify positive organizational stories.
Analyze social media metrics and prepare regular reports with recommendations for improvement.
Serve as the primary day-to-day media contact and build relationships with local and regional reporters, editors, and community influencers.
Identify, develop, and pitch positive stories demonstrating organizational quality, expertise, access, patient impact, and community value.
Coordinate interviews, prepare spokespeople, track coverage, and maintain media contact and coverage databases.
Partner with the Director and external public relations support on proactive campaigns and complex issues.
Maintain crisis communication plans, templates, contact lists, and approval pathways in partnership with the Director.
Prepare timely and accurate communications during emergencies, operational disruptions, cybersecurity incidents, and other sensitive situations; monitor emerging issues and recommend responses or escalation.
Participate in incident command or emergency preparedness activities as assigned.
Provide editorial direction to the Content Coordinator and edit content for accuracy, clarity, consistency, tone, and brand alignment.
Manage communications requests within areas of expertise and collaborate with external designers, printers, photographers, videographers, and digital partners.
Ensure communications comply with privacy, legal, regulatory, and organizational requirements.