Manager, Commercial Partnerships & Direct-to-Fan
About The Position
Reach Records is seeking a Manager of Commercial Partnerships & Direct-to-Fan (D2F) to execute strategic partnership initiatives and support the ongoing development of the label’s direct-to-fan infrastructure. This role will primarily manage DSP pitching, platform relationships, and profile optimization across the artist roster, while helping operationalize direct-to-fan initiatives as the function continues to scale. This position reports to the SVP of Marketing and works cross-functionally across Marketing, A&R, Creative, Ops, and Finance.
Requirements
- 3–5 years of experience in music marketing, DSP relations, partnerships, or direct-to-fan initiatives.
- Experience pitching releases to streaming platforms.
- Strong understanding of DSP ecosystems and artist profile optimization.
- Familiarity with CRM and lifecycle marketing platforms.
- Strong organizational and project management skills.
- Ability to operate in a fast-paced, cross-functional environment.
Responsibilities
- Manage pitching efforts for priority releases to DSPs (playlisting, editorial features, and platform marketing support).
- Maintain day-to-day communication with digital streaming partners.
- Oversee DSP profile optimization across the roster, including artist photos, bios, Canvas, Artist Pick, merch integrations, and release presentation.
- Ensure artist profiles are consistently updated and aligned with campaign narratives.
- Coordinate assets and deliverables required for partner opportunities.
- Track platform performance and report insights to the SVP of Marketing.
- Support the continued build-out and execution of the label’s direct-to-fan strategy in partnership with the SVP of Marketing.
- Manage Shopify (or equivalent) storefront updates and performance tracking.
- Execute merch drops, exclusive bundles, and fan offers tied to release cycles.
- Support email and SMS segmentation, automation flows, and campaign execution.
- Monitor direct-to-fan performance metrics and provide reporting.
- Assist in growing and segmenting label and artist databases.
- Help implement automated lifecycle campaigns (pre-save, launch, re-engagement, etc.).
- Track engagement and conversion performance across owned channels.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
