Manager, Commercial Partnerships

Universal Music Group•Nashville, TN

8d•$46,800 - $65,000•Onsite

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. Based in Nashville, Tennessee and reporting to the Director, Commercial Partnerships, Universal Music Canada, the Manager, Commercial Partnerships will oversee Universal Music Canada’s social strategy across our entire domestic roster, developing and consistently optimizing social plans that amplify key moments within an artist timeline, while also using data to uncover key areas of opportunity for our artists in the social space. This role is UMC’s expert on social accounts and acts as a champion for our artists globally within the social media space. The role will also serve as a Nashville extension of the Commercial Partnerships team based in Toronto and is expected to act as a local resource for UMC. This includes providing on-the-ground support for domestic artists, attending industry events, and maintaining relationships with key stakeholders.

Requirements

3–5 years of relevant experience
Expertise in social media best practices and optimization
Passion for music and the online space
Ability to thrive in a fast-paced environment
Ability to work independently and as part of a team
Excellent organizational and time management skills
Positivity, passion, a competitive edge, and opinions you can stand behind
Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
Excellent communication skills anchored by honesty, approachability, and an open mind

Nice To Haves

Experience working in the Country and/or Americana music space
Existing relationships in the Nashville music industry are an asset

Responsibilities

Lead social media strategy for UMC Canada’s domestic artist roster, overseeing planning, execution, performance analysis, and ongoing optimization across key markets.
Manage and optimize artist social accounts, ensuring profiles are accurate, strategically aligned, and effectively support artist development and campaign objectives.
Identify and leverage commercial partnership opportunities, collaborating with artists, platforms, and stakeholders to drive promotional, marketing, and business development initiatives.
Use data and analytics to uncover audience growth opportunities, measure campaign performance, and provide actionable insights that improve results.
Provide social media expertise and strategic guidance to marketing, artist, and management teams, identifying key moments and opportunities within artist campaigns and release cycles.
Develop and maintain relationships with social platform partners and global counterparts, sharing best practices, campaign learnings, and emerging digital trends.
Support continuous improvement of social processes and capabilities through reporting, knowledge sharing, and ongoing learning across teams.
Serve as UMC’s Nashville representative, building and maintaining strong relationships across the local music community, including artists, management, industry stakeholders, and partners.
Act as a key liaison between the Nashville and Canadian music communities, facilitating connections and supporting collaboration opportunities for UMC artists and teams.
Help coordinate and support artist, partner, corporate, and industry events in Nashville, including showcases, conferences, activations, and networking opportunities that advance UMC Canada’s strategic priorities.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent