Manager, Commercial Partnerships

Sony Music Global Job Board•New York, NY

1d•$75,000 - $80,000•Onsite

About The Position

We’re seeking a highly organized and detail-oriented Account Manager to own day-to-day partner initiatives and technical execution for multiple labels’ releases across core video and social platforms (such as TikTok, Meta, X, Snap, Twitch, YouTube, VEVO). You’ll be the operational lead between label teams and these partners to activate campaigns, scale artist-first opportunities, and drive measurable engagement and revenue.

Requirements

3–5+ years’ experience in digital marketing, account management, partnership management, or label/agency role focused on social platforms; experience specifically with any of the partners mentioned above strongly preferred.
Demonstrated track record managing multi-stakeholder campaigns and delivering measurable results on social-first activations.
Strong project management skills; able to manage multiple campaigns and deadlines simultaneously.
Excellent verbal and written communication and presentation skills.
Analytical mindset; comfortable working with campaign metrics (engagement, views, CTR, conversion, revenue attribution) and translating data into recommendations.
Deep understanding of short-form social content, creator ecosystems, platform mechanics, and trends.
Collaborative, proactive, and solution-oriented with a high attention to detail.
Bachelor’s degree or equivalent experience.

Nice To Haves

Familiarity with music industry workflows, release cycles, and label organizational structure is a plus.

Responsibilities

Manage partner relationships by pitching label priorities, coordinating calls and meetings and escalating issues.
Execute social-first campaign activations (launches, trends, challenges, AR lenses, sound placements, creator programs) from brief to delivery and post-campaign analysis.
Maintain partner-facing release information and pitch submissions as well as internal playbooks for platform best practices.
Collaborate on gaming partner strategy by overseeing channel integrations and extensions, manage co-marketing and sponsorship activations, monitor engagement/monetization KPIs, and coordinate technical/support escalations.
Manage all deliverables for marketing credits and ad credits.
Spearhead claims and takedowns.
Serve as project manager for platform-led opportunities (early access programs, beta testing, sponsored content, exclusive formats).
Develop campaign measurement frameworks, compile competitive performance reports and actionable insights; present learnings to internal teams for future iterations.
Stay informed of platform product changes, trends, ad formats, and content behaviors to inform strategy across label rosters.