Growth Lead, Commercial Partnerships

Base Power CompanyAustin, TX
Onsite

About The Position

Base is America’s next-generation power company, focused on rebuilding the foundation of modern civilization—electricity—by deploying a vast network of distributed batteries. This role is for a marketing and growth generalist to launch and own customer acquisition in new markets, with a focus on Base’s homebuilder partnerships and new commercial channels. The individual will optimize growth systems in existing channels and markets, and also launch new initiatives from scratch, including building the acquisition playbook and funnel. This role requires close collaboration with various teams such as biz ops, sales, member experience, product, design, and growth engineering, with clear targets, full ownership, and direct visibility across the organization. As Base is a startup, priorities can shift, and the role may evolve.

Requirements

  • 2–4+ years of hands-on consulting or growth experience
  • Ideally with direct ownership of customer acquisition targets in a consumer or consumer-adjacent business
  • Experience operating in early-stage or unstructured environments.
  • Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into clear execution.
  • Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.
  • Comfortable managing +2 field reps to ensure close collaboration with partner teams

Nice To Haves

  • Both marketing and management consulting experience

Responsibilities

  • Own customer acquisition targets, with clear accountability for performance, across homebuilder partnerships and new channels.
  • Translate performance data into decision-making and continuously evaluate new opportunities to improve performance, with clear success metrics and a prioritization framework to guide resource allocation.
  • Work cross functionally with other teams (e.g., field, sales, member experience, software engineering, biz ops, deployments) to push initiatives forward.
  • Lead field marketing team
  • Build repeatable processes and marketing playbooks that enable Base to effectively scale into new markets.
  • Design and run structured growth experiments across the funnel to unlock step-change improvements.
  • Ensure Base’s brand, value proposition, and offerings are consistently represented and amplified throughout new markets and strategic partner channels.
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