Growth & Partnerships Lead

Cast & Crew•Burbank, CA

1d•$90,000 - $100,000•Hybrid

About The Position

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. Final Draft has been the industry standard in screenwriting software for over 30 years. Ninety-five percent of Hollywood productions are written on it. Studios expect it. Film programs teach it. Writers depend on it. The brand does not need an introduction. What it needs is a growth system. Final Draft has never had a dedicated outbound motion. The white space is real, the relationships are warm, and the product sells itself once the right conversation starts. This role exists to start more of them. We are looking for someone who can look at a brand with this much recognition, ask where it isn't, and then go there. You will build campaigns, run nurture programs, develop partnerships, identify new market opportunities, and own the motion from first contact to qualified conversation. You will also own For Your Consideration outreach to studios during awards season, a high-visibility initiative that puts Final Draft directly in front of decision-makers at the moment they are most engaged. There is a strong foundation here. An experienced account manager owns the existing revenue base. The HubSpot infrastructure exists. The customer relationships are real and deep. Your job is to build the system that finds new revenue and generates it more deliberately than we ever have.

Requirements

3 to 6 years of B2B sales, business development, or demand generation experience with a demonstrable track record of building pipeline
The ability to learn a niche product fast and translate it into a clear value proposition for a specific buyer — industry fluency in entertainment, media, or SaaS is a genuine advantage
HubSpot proficiency — you can build sequences, set up workflows, and read funnel data without waiting for someone else to configure it
Strong writing instincts — your outreach needs to sound like a person, not a template, and the difference matters in a relationship-driven industry
Analytical enough to know which campaigns are working and honest enough to kill the ones that aren't
Self-directed and comfortable in an environment where you are building the process, not following one

Responsibilities

Design and execute outbound campaigns across studio, production company, new and education segments using Jeeva, HubSpot, and LinkedIn
Build sequences and continually test and improve based on results
Run nurture programs for lapsed accounts, closed-lost prospects, and dormant contacts already in the database
Monitor Variety, Deadline, and industry news for new productions and emerging companies, and turn that intelligence into outreach
Own abandoned cart and inbound inquiry pipelines for new enterprise prospects and own the process to turn them into customers
Pilot new segments in controlled campaigns before scaling, so we know what works before we commit to it
Own the white space analysis that feeds Jeeva targeting, paid ads strategy, and outbound sequencing
Own For Your Consideration ad sales to studios during awards season, coordinating timing, messaging, and follow-through
Identify sponsorship and partnership opportunities across industry events, screenwriting community events, and adjacent tools in the production ecosystem
Create and plan industry tradeshow representation opportunities for Final Draft at UFVA, PGA, and other industry events in an effort to obtain new business leads
Build sales assets, pitch materials for EDU and new buyers, email workflow assets that slot directly into Jeeva sequences. Assets include case studies, white papers, and other downloadable content to help in the sales process.
Audit competitor product pages and surface improvements to the Final Draft enterprise experience in partnership with marketing
Own Jeeva as a growth tool — build workflows, manage sequences, monitor performance, and keep the CRM clean and useful
Deliver on weekly activity KPIs including SQLs, Prospecting Emails Sent, Open Rate, New Deals, Meetings Booked, and Closed Deals
Partner with Marketing leadership on paid ads strategy, providing the ICP, messaging, and success metrics needed to run campaigns that reinforce the outbound motion
Track performance relentlessly and make decisions based on data