Director, Commercial Partnerships

Universal Music Group•Santa Monica, CA

1d•$79,650 - $135,000•Onsite

About The Position

The Director, Digital Commercial Partnerships drives strategic growth across key digital service providers (DSPs) and high-impact partners, leading initiatives that increase streaming consumption, audience engagement, and revenue. This role owns partner strategy, go-to-market execution, and commercial innovation across priority accounts. You will operate at the intersection of music, data, marketing, and technology, shaping how repertoire is positioned and monetized in a rapidly evolving digital ecosystem. The ideal candidate is a strategic, data-driven leader and relationship builder with deep expertise in streaming platforms, digital marketing, and commercial partnerships.

Requirements

5+ years of experience in digital partnerships, business operations, sales, marketing, or commercial strategy within music, media, digital content, or a related industry
Bachelor’s degree in Business, Marketing, Finance, or a related field
Strong understanding of the digital streaming ecosystem (DSPs), music industry landscape, and evolving consumer behavior
Demonstrated ability to leverage data analytics and performance metrics to inform strategy and drive decision-making
Proven track record of delivering revenue growth, audience engagement, and successful digital campaigns
Solid understanding of commercial drivers and financial fundamentals (e.g., P&L, forecasting, ROI analysis)
Advanced analytical skills with the ability to translate complex data into clear, actionable insights
Excellent communication and presentation skills, with experience engaging senior stakeholders and leading executive-level discussions
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment
Advanced proficiency in Excel, PowerPoint, and Microsoft Office (or equivalent tools); ability to quickly learn new systems and platforms
Exceptional relationship management, collaboration, and negotiation skills
Experience working within a matrixed organization, partnering across teams such as marketing, analytics, and operations
Passion for music, with a strong grasp of industry trends, digital innovation, and audience development strategies
Consistent and punctual in-office attendance to support the Company’s strong collaborative and creative culture, mentor-mentee relationships, and participate in effective discussions and meetings, etc.
Ability to interact with management, coworkers, and third parties regularly and professionally (e.g., artists, artist management, third-party vendors, etc.).
Strong organizational skills, multi-tasking, and prioritizing capabilities.
Proficiency in Microsoft Office, including Microsoft Excel and PowerPoint, SAP, and any other system that is specific and required for the role.

Nice To Haves

MBA or Master’s degree in Business, Marketing, Analytics, or a related field
Direct experience managing relationships with major DSPs (e.g., Spotify, Apple Music, Amazon Music, YouTube), including joint business planning
Experience with digital advertising and performance marketing platforms (e.g., paid social, search, programmatic)
Familiarity with audience growth strategies, playlisting ecosystems, and content merchandising on streaming platforms

Responsibilities

Own and lead business strategy for priority DSPs, driving streaming growth, revenue, and market share
Serve as the primary point of contact between UMG labels and digital partners, aligning release priorities with platform opportunities
Identify and execute revenue-driving initiatives, including marketing campaigns, advertising strategies, and new monetization models
Pitch and position new releases, catalog campaigns, and artist initiatives to secure prominent editorial, playlisting, and promotional support
Develop innovative go-to-market strategies that maximize visibility and fan engagement across platforms
Leverage streaming analytics, consumer insights, and market data to inform commercial decisions and optimize performance
Track and deliver on revenue targets and KPIs, identifying opportunities for incremental growth
Produce weekly, monthly, and ad hoc reporting on streaming trends, sales performance, and partner activity
Translate complex data into clear, actionable insights for label teams and senior stakeholders
Analyze campaign and release performance to continuously refine strategy
Act as a strategic advisor to internal stakeholders, sharing DSP best practices, audience insights, and market trends
Collaborate with marketing, analytics, operations, and label teams to align on priorities and execution
Lead business reviews and executive presentations with internal teams and external partners
Drive internal alignment by communicating partner updates across product, marketing, and technology
Ensure seamless content delivery and metadata accuracy across platforms
Troubleshoot partner and system issues to maintain high-quality releases and reporting integrity
Build and optimize scalable processes and workflows to improve efficiency and execution
Establish and enforce best practices, standards, and operational frameworks across partners

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent