Manager, Campaign Analytics

FanDuel•New York City, NY

2d•Hybrid

About The Position

FanDuel is seeking a Manager, Campaign Analytics to measure and optimize the effectiveness of Sportsbook promotional (generosity) spend. This role combines advanced analytics, performance measurement, and cross-functional partnership to generate insights and recommendations that improve campaign ROI and enhance transparency into the true impact of our generosity investments. Using critical thinking skills, an analytical mindset, and technical capabilities, this role will play a key part in the evolution of our generosity strategy. This is a great opportunity for someone who wants to work in an environment where curiosity is rewarded and people are empowered to make decisions. The ideal candidate will have a passion for data analytics, continual learning, and a desire to drive improvements in commercial performance through data-driven insights. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

Minimum of 3+ years of previous Analytics Experience
Expert in SQL and comprehensive experience of manipulating large datasets in Microsoft Excel
Strong data driven storytelling and data visualization skills
Advanced knowledge of at least one data visualization tool (Tableau would be a plus)
Strong knowledge of at least one statistical or programming language a plus, ideally Python
Undergraduate degree in a numerate or technical discipline or equivalent professional experience

Nice To Haves

Knowledge of sports is a plus
Interest or experience in the Sports betting industry is an advantage

Responsibilities

Deliver Executive-level reporting that serves as the single source of truth for campaign performance and generosity spend, providing stakeholders with clear visibility into results.
Through exploratory analysis, subject matter expertise and innovative thinking, identify opportunities and propose hypotheses to optimize campaign performance.
Generate insights and recommendations for cross-functional partners that maximize the value delivered through customer promotions.
Develop a deep understanding of how we distribute generosity, both strategically and operationally, and how we experiment to advance our understanding of the impact of our generosity spend.
Act as a thought partner and collaborate closely with Generosity Data Science and other teams to evolve how we measure, assess and communicate the effectiveness of generosity spend.
Deepen understanding of customer behavior, efficiency of promotions, and the key drivers of campaign performance.
Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases and limitations.
Leverage AI to accelerate and enhance your work, taking care to ensure high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
Plan and manage project timelines with precision, ensuring detailed accuracy and consistent coordination with key Stakeholders.
Collaborate with key stakeholders to effectively identify areas for improvement, and support their strategic objectives.
Take responsibility to learn the necessary skills and techniques, in order to work with independence, integrity and accuracy.
Assist in the training and development of junior team members.