Marketing Analytics and Campaign Associate

Encyclopaedia Britannica, Inc.

8h•$70,000 - $85,000•Remote

About The Position

The Marketing Analytics & Campaign Associate is responsible for executing, managing, and optimizing engagement campaigns, including "Boost" and cross-pollination initiatives, aimed at increasing subscriber engagement and retention. This role involves partnering with cross-functional teams like Business Insights, Editorial, and Product to manage the end-to-end campaign lifecycle—from audience selection and deployment to reporting and analysis—while leveraging data insights to provide recommendations for improved targeting and overall campaign effectiveness.

Requirements

2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing.
Experience analyzing campaign performance and translating data into actionable recommendations.
Experience supporting audience growth, engagement, retention, or conversion-focused campaigns.
Strong analytical skills and experience working with reporting tools and performance metrics.
Highly organized with strong project management and communication skills.

Nice To Haves

Experience working in newsletter, media, publishing, or subscription-based businesses.
Familiarity with Looker, GA4, and other analytics and reporting platforms.
Experience with audience segmentation, A/B testing, and campaign optimization.
Familiarity with basic email HTML and email QA best practices.

Responsibilities

Execute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments.
Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections.
Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives.
Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands.
Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives.
Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities.
Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness.
Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis.
Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule.
Maintain campaign documentation, reporting dashboards, and operational workflows.