Campaign Manager

Mohegan Sun•Montville, CT

2d•Hybrid

About The Position

The Campaign Manager is a multi-disciplinary role responsible for quality assurance, compliance liaison, process governance, and campaign trafficking across Mohegan Digital's CRM function. This role sits at the center of the CRM organization, working alongside both the Strategy and Operations teams, ensuring that every campaign is mechanically sound, compliant, and executed within established workflow standards. The ideal candidate brings a hands-on content and lifecycle marketing background, allowing them to catch errors not just procedurally but because they understand what good copy, creative, and campaign mechanics look like from having built them.

Requirements

Bachelor's degree in Marketing, Communications, or a related field; equivalent professional experience may be considered in lieu of a degree
3+ years of experience in CRM, lifecycle marketing, content marketing, or marketing operations
Demonstrated QA experience, reviewing campaigns, communications, or content for accuracy and quality prior to deployment
Hands-on content or copy background —writing, editing, or producing marketing communications, not just reviewing them
Experience developing or managing marketing workflows, process documentation, or project management systems
Experience writing or reviewing promotional terms, disclaimers, or compliance-adjacent copy
Strong organizational skills with the ability to track multiple concurrent campaigns across teams and jurisdictions without dropping details
Proficiency with project management and workflow tools
Intermediate knowledge of Microsoft Office Suite products and applications
Content-literate, understanding what good marketing communications look like because they've produced them, not just reviewed them
Process-minded without being inflexible, able to hold standards while adapting to the pace of a live campaign calendar
Clear, direct communicator across strategy, operations, creative, and compliance stakeholders
Comfortable operating independently with a reporting line to senior leadership and practical working relationships across multiple teams
Proactive problem-solver, identifying issues before they reach deployment rather than reacting after the fact
Thorough understanding of the Mohegan Tribal Employment Rights Ordinance (TERO) as it relates to employment and contracting

Nice To Haves

Experience in iGaming, online casino, sports betting, or a similarly regulated industry
Lifecycle marketing experience spanning both content strategy and CRM execution, understanding the full campaign arc from concept through deployment
Experience working with compliance or legal teams to develop and review promotional content for regulated markets
Background building process infrastructure from scratch, including workflow tools, tracking systems, operational templates
Cross-industry marketing experience (media, entertainment, e-commerce, sports) bringing a broader perspective to content quality and campaign standards
Familiarity with capabilities and limitations of ESP platforms

Responsibilities

Review all outbound CRM communications for copy accuracy and clarity, creative alignment, link integrity, personalization tokens, offer mechanics, and terms completeness
Conduct pre-development feasibility reviews on proposed campaign mechanics, including whether the promotion is compliant, operationally viable, and executable before strategy invests development time
Own final QA sign-off on all campaign builds before send
Serve as CRM's internal compliance liaison, coordinating with Mohegan's compliance team on behalf of the CRM function, routing reviews, tracking approvals, and ensuring feedback is actioned
Review disclaimer and terms copy for accuracy and completeness
Maintain working knowledge of regulatory requirements as they apply to promotional communications and escalate issues appropriately
Ensure all creative assets and copy meet jurisdictional standards before deployment
Develop CRM workflow standards within Asana, ensuring briefs, approvals, and sign-offs follow the established campaign flow at every phase
Identify process gaps, bottlenecks, and recurring failure points and develop solutions, building and improving workflow tools, templates, and tracking systems
Maintain process documentation and ensure the team has clear, current reference materials for campaign execution standards
Track campaign status across strategy and operations, flagging delays or handoff breakdowns before they impact deployment timelines
Explore and implement AI-powered tools and workflows to streamline campaign management , from automated QA checks and brief validation to process tracking and documentation, continuously evolving the team's operational capabilities
Manage the internal flow of campaigns from concept through deployment, ensuring assets, copy, terms, and approvals move between strategy, creative, operations, and product on schedule
Coordinate creative asset delivery, tracking outputs against briefs and confirming all required sizes and placements are accounted for
Package and verify all campaign deliverables are complete before handoff to operations for build
Provide content and copy feedback during the QA process, not just checking for errors but identifying opportunities to strengthen messaging, clarity, and player experience
Support the development of modular terms and compliance language templates in SharePoint
Contribute to post-campaign audits, documenting lessons learned and identifying systemic QA or process issues for resolution
Collaborate with BI on verifying promotional mechanics are tracking and reporting correctly post-launch