Manager, Business Development – Esports and Partnerships

Capcom USALos Angeles, CA
Onsite

About The Position

An enthusiastic and driven business development professional who supports new business opportunities for Capcom’s Partnerships and Esports program, including event sponsorships. The ideal candidate will assist in prospecting potential partners and help evaluate incoming proposals submitted to the team. They should be comfortable working across departments (e-sports, brand, licensing) to support collaborative initiatives and contribute to internal alignment.

Requirements

  • 5+ years of gaming or esports sales, with an emphasis on content sponsorship and integration
  • Strong grasp of the esports landscape, including the activity of both endemic and non-endemic brands in the space
  • Knowledge of the broader esports and gaming space, including tournaments, events, teams and organizations.
  • Deep understanding of the online video space with knowledge of both VOD and live streaming
  • Proven ability to develop key relationships with decision makers at target partners
  • The ability to think creatively, identify sales opportunities and execute against those opportunities
  • Strong relationships with both traditional agencies as well as esports advertisers
  • Passionate about esports and gaming!
  • Excellent presentation and communication skills
  • Detail-oriented, assertive self-starter
  • Bachelor’s or similar four-year degree
  • Willing to travel regularly (25%-50% of the time)
  • May require international air travel when required

Nice To Haves

  • Some experience or familiarity with business development, sales, sponsorship, or Esports within the interactive entertainment industry is preferred.

Responsibilities

  • Act as a self-starter in identifying, pitching, and securing new sponsorship and opportunities.
  • Lead outreach efforts to prospective sponsors via email, calls, and meetings, and actively manage the sales pipeline.
  • Prepare and deliver sponsorship sales materials, proposals, and presentations to prospective partners.
  • Conduct market research and gather competitive intelligence to inform sales strategy and partner positioning.
  • Evaluate incoming inquiries and develop recommendations for internal review.
  • Develop sponsorship concepts and packages across Street Fighter Esports channels, including broadcast, content, and social.
  • Assist with financial analysis, pricing, and deal modeling related to sponsorship opportunities.
  • Coordinate meetings with sponsors, agencies, and internal stakeholders throughout the sales and execution process.
  • Oversee sponsor integration into livestreams and content, working closely with production, esports, and brand teams.
  • Serve as the primary account manager for partners post-sale, managing relationships and ensuring contractual deliverables are executed successfully.
  • Track performance metrics (KPIs) for sponsorship programs and compile post-program reports.
  • Prepare and deliver recap reporting to sponsors at the conclusion of each program, summarizing performance and outcomes.
  • Provide regular updates to the business development team and assist in preparing leadership reports as needed.
  • Support partnerships team to identify, negotiate, and manage strategic partnerships that align with Capcom’s brand and business objectives.
  • Maintain strong relationships with external partners and internal stakeholders to ensure successful execution of partnership programs.
  • Coordinate with the legal team to process contracts and close deals with partners.
  • Monitor and report on partnership performance metrics and ROI.
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