Manager, Business Analytics (Brand Marketing)

Whoop • Boston, MA

8d • Onsite

About The Position

WHOOP empowers our members to reach their highest potential through a deeper understanding of their health and performance. As we expand our global reach and introduce WHOOP to millions more people, brand investment plays a critical role in driving durable, long-term growth. We are hiring a Manager, Business Analytics to partner with our Brand Marketing team to architect how we measure and optimize global awareness, consideration, perception, and upper-funnel impact.
In this role, you will bring rigor to brand measurement, connect marketing investment to long-term member growth, and translate complex data into clear insights that shape strategy, influence senior leadership, and scale WHOOP’s impact worldwide.

Requirements

• 6+ years of experience in Analytics, with direct experience in a consumer business preferred.
• A self-serve player-coach; able to take broad business questions, wrangle appropriate data, quickly isolate and model key insights, visualize results and communicate actionable recommendations.
• Clear, concise communicator with a bias for action.
• Demonstrated success in influencing senior stakeholders on strategic direction based on data-driven insights.
• Proficiency in SQL; experience with dbt, Snowflake and/or similar platforms.
• Highly adept at leveraging AI tools to increase efficiency and quality of work.
• Experience leading and developing a team, including driving large projects and mentoring junior analysts.

Responsibilities

• Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP’s broader growth objectives.
• Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning.
• Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning.
• Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long-term value.
• Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams.
• Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP’s measurement capabilities.
• Translate survey data, media performance, web behavior, and conversion trends into clear, executive-ready insights and recommendations.
• Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed