Manager, Brand Strategy, Culture & Partnerships – Body, Hair & Play Zone

Sol de Janeiro • New York, NY

2h • $100,000 - $115,000 • Hybrid

About The Position

The Manager, Brand Strategy, Culture & Partnerships – Body, Hair & Play Zone leads strategic planning and integrated go-to-market development for applicable products in Sol de Janeiro’s portfolio. The role translates business priorities, consumer insights, innovation pipelines, and brand objectives into culturally relevant strategies, activation territories, and integrated launch plans designed to drive awareness, consideration, consumer adoption, and long-term loyalty.

Working across strategy, culture, and execution, the Manager helps give launches a clear role in the portfolio, a compelling consumer story, and a distinct place in culture. The role develops cohesive consumer-journey strategies and commercially focused go-to-market plans, partnering with Product Marketing, Creative, Communications, Influencer Relations, Media, Talent, Retail Marketing, and Regional Markets. It also owns the budget and manages contracts for its product categories, and evaluates launch and campaign effectiveness to inform future planning.

Responsibilities

• Support development of the long-term category vision and strategic growth agenda for the Body, Hair & Play Zone portfolio.
• Develop portfolio narratives that articulate category priorities, hero franchises, innovation platforms, consumer opportunities, and growth drivers.
• Identify opportunities to strengthen differentiation, relevance, and consumer engagement, and partner with Product Marketing to align innovation strategies with business objectives.
• Help define opportunities for the portfolio to expand into new conversations, behaviors, and usage occasions.
• Lead integrated strategic briefs and go-to-market strategies and plans for major launches and campaigns, including market rollout and regional translation.
• Translate business objectives into go-to-market strategies that align stakeholders around consumer insight, strategic objectives, audience, cultural opportunity, activation territory, partnerships, and success metrics.
• Drive cross-functional planning and alignment across creative and asset lists, mailers, PR, social, influencer, media, talent, retail, ecommerce, and regional teams.
• Monitor consumer behaviors and trends affecting routines and product adoption, identify category white-space opportunities, and translate trends into actionable marketing opportunities.
• Develop activation territories rooted in culture, community, wellness, self-care, confidence, lifestyle, and routines; provide a strategic voice on changing consumer expectations.
• Identify and evaluate cultural partnership opportunities for audience alignment, cultural relevance, brand fit, business impact, and scalability.
• Support partnership activation across earned, owned, and paid channels, working with Communications and Influencer teams to maximize visibility and impact.
• Own the budget and manage contracts for the assigned product categories.
• Track category dynamics, competitor activity, emerging brands, and consumer behaviors; develop recommendations informed by cultural trends, social conversations, category shifts, consumer research, and market performance.
• Share consumer and competitive learnings that can inform portfolio planning and growth strategies.
• Evaluate launch and campaign performance against objectives, including awareness, engagement, launch performance, earned impact, partnership effectiveness, and sales; recommend improvements to future planning and execution.

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• Opportunity to be part of a fast-growing, award-winning global beauty brand

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed