Manager - Brand & Product Management

Glidewell Dental•Irvine, CA

About The Position

The Manager - Brand & Product Management is responsible for overseeing brand marketing and product development initiatives, ensuring they align with overarching corporate objectives. This role involves strategic planning, business development, cross-functional team leadership, and staff management. The position requires a strong understanding of market trends, financial analysis, and customer insights to drive product success and brand growth. The manager will develop and execute brand strategies, manage product roadmaps, and ensure seamless product launches. Additionally, the role includes hiring, developing, and managing department staff, fostering a culture of growth and adherence to company policies.

Requirements

Bachelor’s degree in Marketing or related field required.
Minimum five (5) years of marketing leadership or related experience.
Prior science/technical, medical device, healthcare/dental background required.

Responsibilities

Manages brand marketing and product development, ensuring alignment with corporate objectives.
Partners with stakeholders to define corporate strategic objectives related to the designated product portfolio.
Develops business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
Aligns cross-functional teams and contributors around approved plans and facilitates success by keeping plans on track and in focus.
Reviews and prioritizes incoming product concepts, ideas, applications, and initiatives.
Creates proposals, pitches, and executive summaries to drive adoption.
Partners with corporate finance teams, production management, and other stakeholders to establish pricing relative to market trends and margin objectives.
Evaluates projected return on investment (ROI) for new products, marketing initiatives, and other programs. Partners with Finance to report on the actual ROI.
Maintains product development priorities and roadmaps with management and cross-functional stakeholders.
Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec.
Develops brand strategies for assigned product lines, applying customer insights, internal data, and market intelligence to build awareness and drive qualified leads.
Executes brand strategies and programs to achieve revenue, profitability, growth, and user objectives (i.e., active, new and restart customers, revenue and units per active, churn rates, lifetime value (LTV), associated key performance indicators (KPIs), etc.).
Develops and executes activity plans driving awareness, engagement, leads, and purchases.
Facilitates the development of customer-facing content and support implementation through support teams, e.g., Glidewell Marketing, Customer Experience teams, Glidewell Direct, etc.
Hires, manages, develops, reviews, and sets goals for department and staff.
Manages staff in accordance with Company policies and procedures. Enforces adherence to Company policies and procedures.
Coordinates with Human Resources and management in a timely manner on all employee relations matters.
Ensures all direct reports understand the performance standards of their department and have a clear understanding of their own individual performance.
Serves as both coach and mentor to staff in areas of problem solving, decision-making, process improvement, and personal growth.
Promotes career training and development of direct staff to support the ongoing acquisition and refinement of skills and knowledge, including job mastery and professional development.
Performs other related duties and projects as business needs require at direction of management.