Brand Management Manager

MWE•Washington, DC

2d•$145,000 - $194,000•Onsite

About The Position

The Brand Management Manager is responsible for leading strategic brand initiatives and managing key brand programs that strengthen the firm's brand experience across all touchpoints. This role partners closely with Brand Management leadership to execute the firm's brand strategy, oversee independent workstreams, and support the continued evolution of the firm's brand management function. Working collaboratively with Creative, Content, Events, Marketing, Business Development, and stakeholders across the firm, the Manager serves as a trusted brand advisor, ensuring brand initiatives are executed thoughtfully, consistently, and in alignment with the firm's strategic priorities. The role balances strategic thinking with operational excellence, helping translate brand strategy into scalable programs, processes, and resources that enable consistent brand expression across the organization.

Requirements

Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field
5–8 years of progressive experience in brand management, brand strategy, marketing, or a related discipline
Prior experience at a large brand agency and/or professional services firm
Demonstrated experience developing and executing brand strategies that strengthen positioning, messaging, and overall brand consistency
Strong understanding of brand governance principles and experience driving adoption of brand standards across a complex organization
Experience leading cross-functional brand initiatives and influencing stakeholders across multiple functions and levels of the organization
Proven ability to manage complex projects from strategy through execution while balancing competing priorities and deadlines
Experience developing brand measurement frameworks and leveraging qualitative and quantitative insights to inform brand strategy and continuous improvement
Familiarity with branded merchandise strategy, promotional products, and vendor management as part of a broader brand experience
Excellent communication skills – both written and verbal, presentation skills, with the ability to articulate complex brand concepts to diverse audiences
Strong relationship-building, collaboration, and consulting skills, with the ability to influence without direct authority
Strategic thinker with strong analytical and problem-solving skills, a continuous improvement mindset, and exceptional attention to detail

Nice To Haves

Experience mentoring or providing day-to-day guidance to junior team members is preferred

Responsibilities

Partner with Brand Management leadership to develop and execute brand strategies that strengthen the firm's positioning, messaging, and overall brand experience
Lead strategic brand initiatives that advance firm priorities and drive greater brand awareness, consistency, and engagement across internal and external audiences
Serve as a trusted advisor to stakeholders across the firm, providing guidance on brand strategy, governance, positioning, messaging, and application
Develop and manage the firm's branded merchandise strategy, including product assortment, vendor partnerships, and programs that reinforce and elevate the firm's brand
Establish and monitor brand measurement frameworks, leveraging data, stakeholder feedback, and market insights to evaluate brand performance and inform future strategies
Design and deliver brand education, training, and enablement programs that increase understanding, adoption, and advocacy of the firm's brand across the organization
Partner with Creative, Content, Events, Business Development, and other cross-functional teams to ensure integrated, differentiated, and consistent brand experiences
Lead cross-functional brand projects from strategy through execution, aligning stakeholders and driving successful delivery of key firm initiatives
Provide day-to-day coaching and guidance to Brand Management Specialists while contributing to the continued evolution of the firm's overall brand strategy and management function