VP, Brand Management

Frida•Miami, FL

9h•Hybrid

About The Position

Reporting to the SVP, Brand Management, the VP, Brand Management will lead our commercial initiatives for Frida brands and be responsible for managing and growing brands by defining strategy and driving growth initiatives across the existing and new lines of products. The VP, Brand Management will partner cross functionally to develop a robust innovation pipeline of new products and enhancements to drive brand expansion, revenue, and margin. The ideal candidate will be passionate about consumer and market dynamics and will utilize those insights to develop innovative solutions that allow us to win in the marketplace.

Requirements

Bachelor’s Degree in Business, Marketing, or related field
10-12+ years of proven experience in brand management within the consumer-packaged goods industry
3-5+ years of experience in a leadership/management role
Experience in conducting, analyzing, and developing strategies based on primary research and data
Holistic knowledge of cross functional CPG product development and management cycle
An ability to drive innovation and brand growth
Strong analytical skills including ability to translate findings into actionable strategies
Nielsen and/or IRI analytics experience
Consumer obsessed and possess strong consumer understanding
Excellent communicator with strong written, verbal, and presentation skills
Proficient in Microsoft Office Business Suite including PowerPoint and Excel
Ability to manage multiple projects at once and strong organizational skills
Proactive; can operate autonomously, but also collaboratively as part of a team

Responsibilities

Meeting sales and profitability targets
Spearhead the annual business review and brand planning processes
Serve as a catalyst to the brand’s strategic initiatives, communication plans, and product innovations across all consumer touch points
Uphold the brand’s positioning by demonstrating a deep understanding of key brand traits along with an understanding of a constantly evolving retail/customer environment
Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products and introduction of new products
Develop compelling, marketable category concepts and stories that align with overall brand vision
Lead execution of product marketing strategy including product architecture, pricing strategy, and SKU management
Support Line Reviews demonstrating shopper analytics, category & department insights, POS performance metrics, planogram assessments, and internal trend information
Partner with Sales team to manage retailer strategies and buyer relationships
Promote a high performance culture by setting clear expectations and individual goals, and focus the team/company on key drivers that impact success
Partner with internal Marketing Activation/Creative team to develop communication ideas and support creative collateral to support the brand’s goals
Identify consumers’ needs and wants for Frida products, and provide inputs to R&D to enhance current product offering and design and develop new products
Other duties as assigned

Benefits

Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
Dog friendly office
Learning & development opportunities for professional and personal growth
Company-wide events & outings
Exclusive employee product discounts