Manager, Brand Marketing

Labatt Breweries of Canada • Toronto, ON

21d • $96,000 • Onsite

About The Position

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. We’re looking for someone who thinks like a brand CEO, not just a marketer. The Brand Manager role comes with real ownership: driving growth, managing brand health, and making decisions with limited global direction.

Requirements

• University degree in Business, Commerce, Communications or a related field
• 5+ years of brand marketing experience in CPG, beverage, alcohol, or high-growth consumer brands (e.g., tech, apparel)
• Strong analytical skills with experience using tools like PowerBI, Kantar, as well as P&L and general management skills
• Excellent communication and presentation skills, with the ability to sell ideas internally and externally
• Self-starter who enjoys autonomy, thrives in ambiguity and can create clarity from complexity
• Experience working cross-functionally, including internal teams, advertising agency, media team, research team, public affairs team, etc.
• Comfortable with periodic domestic travel

Nice To Haves

• Familiarity with Canadian alcohol marketing regulations and compliance standards
• Prior experience in a matrixed organization or navigating complex stakeholder environments

Responsibilities

• Lead Brand Growth: Deliver national volume and share targets through strategic planning and flawless execution of brand initiatives, and sustained Brand health
• Innovation Stewardship: Champion brand extensions that reinforce our leadership in the segment, and long term sustainability.
• Agency & Stakeholder Management: Lead external partners (creative, PR, experiential) and internal teams (innovation, insights, trade, legal) to deliver integrated programs. Inspire and drive creativity through new tactics to effectively reach target market.
• Budget & Compliance: Own the marketing budget and ensure all programs meet regulatory and industry standards.
• Promotions & Communications: Develop and track national and regional promotions, influencer programs, and experiential activations.
• Lead National Marketing planning, strategies and execution, brand positioning, process management and all execution approval ensuring delivery of planned volume and profit.

Benefits

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager