Manager, Brand Marketing

NBCUniversal•New York, NY

2h•Hybrid

About The Position

NBC News is seeking a Manager, Brand Marketing to join the NBC News Marketing team supporting some of the most trusted and recognizable brands in news media. This team leads consumer marketing strategy and campaigns across the NBC News portfolio, including NBC Nightly News, NBC News NOW, Meet the Press, NBC News’ digital products, and breaking news and special programming initiatives. The ideal candidate has a strong foundation in core marketing and promotional disciplines. They are a strategic thinker, strong communicator, cross-functional collaborator, and highly organized operator who thrives in a fast-paced news environment. This individual will help drive brand visibility, audience engagement, and promotional impact across linear, streaming, digital, social, audio, and off-channel platforms.

Requirements

Bachelor’s degree or equivalent experience
5+ years of relevant experience in brand marketing, media marketing, entertainment marketing, streaming, news, or agency environments required
Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously, adapt quickly to shifting deadlines, and respond effectively in breaking news situations
Strong written and verbal communication skills
Ability to work effectively in a fast-paced, deadline-driven environment
Willingness to work outside standard business hours when necessary, including breaking news and major live events

Nice To Haves

Deep interest in news, current events, media, and culture
Creative problem-solver who brings new ideas and innovative thinking
Strong collaborator with ability to build relationships across departments and seniority levels
Strategic thinker with ability to translate audience insights into actionable marketing strategies
Understanding of evolving media consumption habits across linear, streaming, digital, and social platforms
Experience working with talent, editorial teams, and/or live programming environments a plus
Self-starter with strong attention to detail and follow-through

Responsibilities

Develop and execute consumer marketing strategies and campaigns for the NBC News brands
Partner with editorial leaders and producers to identify short and long-term promotional priorities
Build strategic marketing plans and creative briefs aligned with brand objectives and promotional priorities
Manage campaign timelines, approvals, stakeholder communications, and executional workflows
Collaborate cross-functionally with Integrated Media & Growth, Creative, PR, Audience Development, Distribution, Affiliate Marketing, and Social teams to execute cohesive campaigns
Identify innovative opportunities to elevate NBC News brands and franchises across platforms
Support tentpole coverage and special programming initiatives including elections, breaking news, and major live events
Oversee end-to-end execution and delivery of campaign assets across platforms and partners
Write and manage creative briefs to guide campaign development
Partner with internal creative teams to develop compelling marketing assets and messaging
Provide strategic and editorial feedback throughout the creative process
Help prioritize promotional opportunities across the portfolio
Maintain strong communication and alignment among stakeholders
Serve as a central point of coordination across multiple internal teams and stakeholders
Maintain campaign tracking documents, timelines, and prioritization systems
Help establish best practices and operational efficiencies for the Brand Marketing team