Manager, Brand Marketing
About The Position
At Vionic, we're more than just a footwear brand; we're a human performance collective dedicated to harnessing science, ingenuity and input from medical professionals, athletes, and our loyal raving fans. Our exclusive VIO MOTION™ Technology, a fusion of dynamic movement and grounded stability, is the key to achieving whole-body balance. We believe balance is a force within each of us, shaping our physical, emotional, and mental well-being. Join us in moving purposefully with every step, where balance begins within, sets you in motion, and starts with Vionic. Join our dynamic and thriving footwear company as a Manager, Brand Marketing in Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
Requirements
- Bachelor’s degree in Marketing, Business, or related field strongly preferred
- 5+ years of experience in Marketing, Account Management, or related roles
- Retail marketing experience preferred
- Strong leadership, communication, and project management skills
- Ability to thrive in a fast-paced, detail-oriented environment
- Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook
Responsibilities
- Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
- Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
- Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
- Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
- Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
- Develop & Lead Talent : Provide ongoing coaching, mentorship, and performance feedback to direct reports
Benefits
- 30% Associate Discount across Famous Footwear and Caleres brands
- 401k
- health benefits
- PTO
- Access your money as you earn it and request your earnings before payday
- free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
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What This Job Offers
Job Type
Full-time
Career Level
Manager
