Manager, Brand Applications (Packaging)

Abbott Laboratories • Lewes, DE

17d • $99,300 - $198,700

About The Position

As Manager, Brand Applications, you will play a key role in bringing Abbott’s brand to life across global touchpoints through consistent, high-quality visual execution. This role sits at the intersection of strategy and execution, translating brand principles into scalable systems that drive clarity, impact, and cohesion. You’ll partner closely with cross-functional teams to strengthen and evolve Abbott’s brand presence worldwide.

Requirements

• Bachelor’s degree in Design or a related field
• 8+ years of experience in brand, design, or marketing roles (agency or in-house)
• Hands-on experience applying brand identity systems across multiple touchpoints, including packaging and product experiences
• Experience supporting or managing creative development across digital and traditional channels
• Strong project management skills with the ability to manage multiple priorities and timelines
• Proven ability to collaborate effectively with cross-functional teams and external partners
• Excellent written, verbal, and visual communication skills
• Demonstrated ability to navigate ambiguity with a solutions-oriented mindset

Nice To Haves

• Experience working within a global, matrixed organization
• Background supporting brand systems across large, multi-brand portfolios
• Experience partnering with legal and regulatory stakeholders on brand applications
• Familiarity with asset management systems and scalable brand toolkits
• Strong design sensibility with the ability to balance creativity and system consistency
• Experience contributing to or evolving brand guidelines and governance frameworks

Responsibilities

• Apply Abbott’s visual identity system across packaging, product experiences, digital platforms, and marketing collateral
• Partner with marketing, product, and brand teams to translate brand strategy into clear, effective executions
• Ensure consistent and compliant use of brand elements across global applications
• Support development and rollout of scalable design solutions across Abbott’s portfolio
• Review and provide feedback on creative deliverables to ensure alignment with brand standards
• Contribute creative thinking to elevate brand expression while maintaining system integrity
• Develop, organize, and maintain brand assets, templates, and tools for global use
• Collaborate with internal teams and external agencies to ensure high-quality, application-ready assets
• Act as a trusted advisor to stakeholders, providing guidance on brand application and interpretation
• Support the development and continuous improvement of brand guidelines and governance processes
• Help teams navigate complex brand decisions with clarity and confidence

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager