Manager, Booking and Programming

Hollywood Park Management Company, LLC.•Inglewood, CA

3h•$80,000 - $100,000•Onsite

About The Position

Hollywood Park is a nearly 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, with SoFi Stadium as its centerpiece. It is the largest urban mixed-use mega-development under construction in the Western United States, planned to include residences, a hotel, retail space, office space, and public parks. SoFi Stadium hosts major sporting and entertainment events, and is adjacent to the American Airlines Plaza and the 6,000-seat YouTube Theater, a venue for concerts, comedy, awards shows, esports, and more. Hollywood Park is committed to creating extraordinary experiences and fostering a diverse, inclusive, and collaborative workplace, guided by its PURPOSE, PROMISE, and S.T.A.R.S. commitments (Start with Care, Thrive as a Team, Anticipate Unspoken Needs, Resolve with Respect, Safety Always).

Requirements

Bachelor’s degree from four-year accredited college or university.
Minimum 5 years of experience in business and event strategy.
Excellent negotiation skills.
Proven track record of producing deal structures across a variety of event types.
Must have a strong sense of self-awareness and emotional intelligence.
Must have the ability to persuade others, build consensus and work in a team environment.
Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.
Must possess excellent verbal and written communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills.
Must be self-directed, resourceful, and able to work independently.
Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
Ability to multi-task and coordinate large projects simultaneously.
Must have exceptional interpersonal and problem-solving skills.
Must be able to effectively prioritize, organize, and manage multiple projects simultaneously with varying deadlines.
Must have the ability to interact, develop, and maintain relationships with individuals at all levels both internal and external.
Must be a flexible and reliable team player, both within own department and within company as a whole.
Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships.
Proficiency in G-Suite, Microsoft Word, PowerPoint, Outlook and advanced working knowledge of Excel is a must.
Working knowledge of all areas of venue management, including but not limited to Marketing, Ticketing, Event Operations, Food & Beverage and Sponsorship.
Willingness to adapt to changing needs and work evenings, weekends, and holidays as required.

Nice To Haves

Live Entertainment, Sports Management and/or Event Management, Marketing and industry experience strongly preferred.
Bi-lingual (Spanish) a plus.
Experience working with convention & visitor bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center.
Occasional Traveling (less than 25% travel): On some occasions, trips may require air travel and/or overnight stay away from home for one or more nights. Travel likely to include industry conferences, client events & music festivals.

Responsibilities

Support senior leadership in setting and achieving strategic goals for diverse, high-quality programming, enhancing guest experience, and driving attendance and revenue growth.
Contribute to the development of event concepts and secure events through relationships with promoters.
Evaluate the strategic and financial impact of potential programming.
Identify and implement new revenue and cost-management opportunities.
Participate in deal negotiations and ensure successful execution of contractual obligations.
Leverage industry knowledge to develop new event opportunities.
Book traditional events as capacity allows.
Assist the Programming team in managing event bookings across SoFi Stadium, YouTube Theater, and Hollywood Park.
Identify new event opportunities across concerts, sports, and community gatherings.
Cultivate partnerships and craft compelling event pitches that align with the venue’s brand and strategic vision.
Develop programming plans to drive attendance and revenue, leveraging data insights, market research, and industry trends.
Serve as the primary liaison for promoters, artists, and external partners while coordinating with internal teams.
Provide strategic oversight for assigned events, ensuring alignment with programming objectives, maximizing revenue potential, and enhancing the overall guest experience.
Identify and implement strategies to enhance profitability, explore additional revenue streams, and elevate the guest experience.
Stay up to date on industry trends, competitor activities, and emerging opportunities, sharing insights to support programming initiatives.
Develop, cultivate, and maintain strong relationships with local and national promoters, booking agents, talent representatives, and production agencies.
Continuously expand professional networks to drive new event opportunities.
Conceptualize and develop unique event ideas that maximize revenue by utilizing the distinctive amenities, prime location, and expansive campus.
Implement an event booking strategy focused on generating revenue through smaller-scale activations in ancillary spaces.
Manage a high volume of event contracts, deal memos, term sheets for multiple events, ensuring accuracy and timely delivery.
Assess event viability against strategic goals and financial targets.
Lead negotiation and execution of event deals, securing favorable terms that optimize financial and experiential outcomes.
Develop and execute market-specific events that generate appropriate returns.
Identify revenue-maximization strategies, evaluate potential risks, and implement mitigation solutions.
Establish, monitor, and analyze event revenue projections and performance, providing regular updates and strategic recommendations.
Analyze and report event performance insights to senior management.
Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
Prioritize and manage multiple tasks in a fast-paced, deadline-driven environment while maintaining accuracy and professionalism.
Ensure effective and strategic utilization of venue availability to maximize facility usage.
Collaborate closely with internal stakeholders (marketing, box office, operations, finance) through clear communication and regular meetings.
Provide prompt, professional responses to external organizations, agencies, departments, and key stakeholders.
Mentor and develop direct reports, equipping them with the skills and knowledge necessary for success within the department.
Assist in managing departmental and event budgets, implementing strategies to maximize revenue streams while optimizing cost efficiencies.
Conduct market research and compile data to support booking efforts for targeted artists, shows, and events.
Other duties as assigned.