Manager - B2B Growth Marketing

Farlinium

54d•Remote

About The Position

This role is for a Manager - B2B Growth Marketing. The position focuses on executing and optimizing B2B marketing programs to drive pipeline generation and progression. Success will be measured quarterly by marketing-sourced and marketing-influenced pipeline contribution, lead-to-opportunity and opportunity-to-close conversion rates, campaign performance (open rates, CTR, conversion rates, cost per lead), speed and quality of lead follow-up and lifecycle progression, and HubSpot data quality and reporting accuracy.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
Ability to analyze campaign performance and translate data into actionable improvements
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment

Nice To Haves

Experience supporting enterprise or regulated industry marketing environments
Exposure to partner or co-marketing motions
Familiarity with CRM data management and reporting best practices
Experience supporting sales teams with pipeline-focused marketing initiatives

Responsibilities

Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently