Manager, Audience Strategy & Analytics

Crossmedia Inc • New York, NY

2d • Hybrid

About The Position

Crossmedia is a global media independent committed to doing media and business the right way, guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS. Crossmedia US, founded in NY in 2000, is one of the largest minority-owned full-service media planning & buying agencies in the nation, with over 500 employees worldwide. The agency focuses on creating innovative connections between brands and people across all channels and budgets, emphasizing transparency and objectivity. They apply reason and logic to solve client challenges and prioritize employee well-being and growth, evidenced by being named to Ad Age’s Best Places to Work for seven consecutive years. With offices in the US, London, and Germany, their client roster includes major brands like U.S. Bank, Invesco, and NASCAR.

This role is for a Supervisor, Audience Strategy & Analytics within Redbox, Crossmedia’s marketing science and data science team. The position serves as a day-to-day analytical and client lead for client engagements, new business opportunities, and internal initiatives. The role involves partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams. It combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies and insights, playing a key role in shaping audience understanding, development, and activation.

Requirements

• Bachelor’s degree in a quantitative or science discipline such as Statistics, Mathematics, Economics, Engineering, or Information Systems preferred.
• 4+ years of experience in Audience Analytic.
• Media agency or media technology experience required.
• Strong understanding of audience strategy, analytics, and the application of audience data to media and marketing challenge
• Experience with audience segmentation, profiling, CRM analysis, lookalike modeling, and audience development.
• Proficiency with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.
• Working knowledge of SQL, Python, R, or similar analytical tools, with experience applying analytical techniques such as lift analysis or A/B testing.
• Strong client-facing communication skills with the ability to translate complex analysis into clear insights and recommendations.
• Experience managing, mentoring, or developing junior team members.

Responsibilities

• Lead audience strategy and analytics workstreams across current clients, new business, and internal initiatives, from audience development and analysis through insights and recommendations.
• Partner with clients and account teams to define business and media objectives, identify target customers, assess opportunities, and translate business questions into actionable data and research plans.
• Develop audience strategies including profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing, using data and research to uncover media and marketing opportunities.
• Work with audience data and identification platforms such as Experian and TransUnion, and syndicated research sources including MRI-Simmons, YouGov, and GWI.
• Analyze data using SQL, Python, R, and other analytical tools, including first-party CRM data, and apply techniques such as lift analysis and A/B testing.
• Translate complex analysis into clear visualizations, compelling stories, and actionable recommendations for clients and internal stakeholders.
• Oversee the development and deployment of custom audience solutions, including project roadmaps, and manage execution with external data, research, and vendor partners.
• Serve as an audience analytics expert in client meetings, confidently communicating findings, methodologies, and recommendations to technical and non-technical audiences.
• Collaborate with planning, strategy, research, programmatic, investment, Ad Ops, and other agency teams to connect audience insights to media and communications strategies.
• Lead and mentor Analysts and Senior Analysts, providing guidance on prioritization, analytical approaches, project execution, and professional development.
• Contribute to the development of Redbox’s audience analytics capabilities through new methodologies, dashboards, training, and thought leadership.

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level