Manager, Amazon Growth

Avon•Los Angeles, CA

About The Position

As the Amazon Growth Account Manager, you will be responsible for the development and implementation of business strategies that support the acceleration of LG H&H Americas brands online with a focus on Amazon. This role will ensure that LG H&H Americas investments in online strategies support growth, while providing a seamless customer journey. This role requires experience managing an Amazon business, and ability to secure the most optimal product portfolios for beauty and personal care. We are looking for a self-starter with an entrepreneurial spirit, and capable of influencing teams and key stakeholders to support ongoing business initiatives. You will report to the Senior Manager, Amazon Online Growth.

Requirements

5+ years’ experience in eCommerce, digital marketing, and at least 3 years with Amazon Seller/Vendor Central
Bachelor’s degree in Business Administration, Marketing, or related field
Strong understanding of Amazon's marketplace, including its search algorithm, ranking factors, and advertising platforms
Experience managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display
Strong analytical skills are required with the ability to analyze data, interpret it, and provide actionable insights.
Excellent written and verbal communication skills
Strong proficiency and command of Excel or other data analysis tools
Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills

Responsibilities

Work with brand, creative, retail marketing and merchandising teams as appropriate to create and publish Amazon product listings, and brand store content, with high quality copy, images, and A+/Enhanced Brand Premium Content
Familiar with maintaining and publishing new and existing product listings from seller and vendor central via product category feed file templates, or PIM.
Optimize and increase product visibility with a full understanding of search optimization and ranking.
Work with Amazon Vendor & Seller support to troubleshoot & resolve listing issues & other catalog problems
Actively monitor Amazon listings for unusual or negative activity including listing violations by unauthorized 3rd party sellers, listing suppressions, stranded inventory issues, and pricing fluctuations
Develop and manage Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Monitor, optimize, and manage daily Amazon campaign performance and budget, making adjustments as necessary to maximize ROI and drive sales growth.
Analyze campaign metrics and conduct regular reporting to identify opportunities for improvement.
Coordinate with internal teams to ensure inventory and demand forecasting aligns with advertising strategy.
Develop and execute a comprehensive Amazon online growth strategy that aligns with LG H&H Americas overall business goals
Create weekly, monthly and quarterly digital advertising Amazon reports
Identify and prioritize growth opportunities on Amazon, including new products, markets, and advertising initiatives
Optimize towards CPM, ACoS, TACos, ROAS metrics
Collaborate with cross-functional teams, including sales, marketing, product, and operations, to ensure seamless execution of growth initiatives
Optimize Amazon product listings to ensure a positive customer experience and increase search visibility
Monitor Amazon sales performance and track key metrics to measure the effectiveness of growth initiatives
Stay up to date with industry trends and best practices to continually improve our Amazon online growth strategy