Manager, Affiliate Programs

HighLevel

23h • Remote

About The Position

HighLevel is seeking an experienced Manager, Affiliate Programs to lead our affiliate programmatic team. This team is responsible for activating, engaging, and protecting HighLevel’s entire base of over ten thousand affiliates through one-to-many gamification initiatives, virtual and in-person events, assets, and compliance. Affiliates are a critical channel for HighLevel, driving the majority of net-new trials. While the Expand team works one-to-one with top producers, the Programmatic team reaches every affiliate at scale. This team owns the programs that convert new affiliates into active ones, keeps the entire base engaged and motivated, and ensures all affiliates promote HighLevel correctly. The ideal candidate has experience running one-to-many partner, affiliate, creator, or community programs at scale, building events, campaigns, content, and systems to manage a large audience. They should also have experience leading a multidisciplinary team and be highly organized and action-biased, capable of managing a quarterly calendar of events, promotions, and initiatives while meeting deadlines and coaching their team.

Requirements

• A track record of building and running one-to-many partner, affiliate, creator, or community programs that reached thousands of partners with measurable activation and engagement impact.
• Proven people leadership: you’ve hired, onboarded, coached, and held accountable a team with different specialties, including people early in their careers.
• Hands-on experience running events end to end, from small workshops to large in-person experiences, including budgets, vendors, and post-event reporting.
• Experience running partner promos, campaigns, and content or asset programs with a strong eye for quality and brand.
• A working knowledge of affiliate compliance and FTC endorsement rules, and experience building or operating controls, policies, and audit documentation.
• Comfort handling tough conversations with high-personality partners, including policy violations and escalations, while staying calm, fair, and firm.
• Strong analytical skills. You can define program KPIs, build a reporting view, read engagement and cohort data, and turn it into a clear plan.
• Operational rigor. You build repeatable processes and documentation instead of relying on tribal knowledge.
• Excellent written and verbal communication, with the ability to influence senior internal stakeholders and external partners.
• Ability to thrive in a fast-moving, high-growth environment where priorities shift and you’re expected to make good calls with imperfect information.
• Willingness to travel for affiliate events and key relationship meetings (approximately 2-3 times per quarter).
• 8+ years of experience in affiliate, partner, channel, creator/influencer, community, or partner marketing programs, ideally in SaaS.
• 3+ years of direct people management experience leading a team across multiple functions (for example events, marketing, operations, or compliance).
• Experience owning program KPIs and budgets for a partner or affiliate base of thousands.

Nice To Haves

• Experience with affiliate platforms and tools (FirstPromoter, Tipalti, or similar), CRMs, and BI tools such as Tableau.
• Familiarity with the marketing agency, SMB SaaS, or creator economy space.
• Direct experience with FTC endorsement guidelines, affiliate compliance programs, or SOX-style controls and audits.
• Experience planning large-scale in-person events or conferences.
• Experience with international partner markets.

Responsibilities

• Lead, coach, and develop a multidisciplinary team spanning affiliate events and community, affiliate marketing and creative, program operations, and affiliate compliance, running weekly 1:1s, lane reviews, and performance conversations.
• Own the programmatic team’s activation and engagement goals across the full affiliate base, including activation rate, engagement scores, initiative participation, and event and asset reach. Report weekly on wins, risks, and asks, and course-correct fast when a program is underperforming.
• Plan and run a year-round calendar of hosted affiliate events, activation activities, promos, campaigns, and more. Be able to analyze and improve all initiatives and provide insight to leadership.
• Oversee the affiliate asset library: swipe copy, creative, landing pages, and training content, making sure affiliates always have current, on-brand, and compliant materials to promote HighLevel.
• Own affiliate recognition programs, including awards, Commander experiences, and Summit moments, and represent HighLevel with affiliates in person.
• Lead the affiliate compliance function: enforce our Affiliate Program Policies and endorsement requirements, oversee content reviews and violation resolution, and handle sensitive compliance conversations with affiliates at your level whenever possible.
• Work cross-functionally with Business Development, Product Marketing, Events, Enablement, Legal, Finance, Accounts Payable, RevOps, and our internal teams to deliver programs and clean affiliate handoffs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed