About The Position

Walmart Connect is seeking an experienced Account Manager to build successful client-advertiser relationships by understanding the client’s business, managing expectations, and ensuring campaign strategies and tactics deliver on client needs. The successful candidate will bridge Walmart Connect’s omni-channel portfolio to deliver comprehensive media strategies. This role involves managing a key retail category within a growing team, promoting continuous improvement and cross-functional collaboration. It requires excellent communication, problem-solving abilities, and a deep understanding of advertiser and shopper needs to provide an exceptional customer experience. The position may also involve developing strategies to optimize sales operations, improve productivity, and enhance revenue generation. Collaboration with product management, development teams, and other cross-functional teams is essential for deploying advertising solutions and ensuring effective campaign execution. Additionally, the role includes creating and managing business intelligence dashboards to provide insights and guide decision-making, as well as monitoring campaign performance, creating reports, and providing actionable recommendations to improve revenue performance.

Requirements

  • College or University diploma in Marketing or equivalent
  • 3+ years experience in Customer Success or Account Management in digital media
  • 3 + years experience managing clients and relationships
  • Project Management experience
  • Broad knowledge of all media channels with digital focus
  • Familiarity with campaign evaluation metrics and media buying
  • Excellent written and verbal communication skills
  • Working knowledge of analytics tools
  • Age – 16 or older

Responsibilities

  • Manage advertiser campaigns and revenues for a select key category.
  • Build strategic campaign recommendations based on deep understanding of brands business goals and marketing objectives.
  • Lead the campaign kick-offs, creative process, measurement workflow, and performance discussions with clients.
  • Provide technical guidance on campaign specifics and work through troubleshooting/conflict resolution.
  • Partner closely with campaign management on campaign activation, trafficking & optimizations.
  • Manage sales pipeline with Client Partner by entering all campaign details throughout the sales process into CRM system accurately and timely through to ensuring billing occurs.
  • Collaborate with Ad Operations, Ad Sales, and Creative Ops teams ensuring high quality of campaign execution, working within team service level agreements.
  • Use analytics to build and present campaign reports and share actionable insights and recommendations to support advertiser’s strategy to drive incremental revenue.
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