About The Position

We’re looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine. This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively. You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.

Requirements

  • 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
  • Hands-on experience with Demandbase or similar ABM tools
  • Working knowledge of Salesforce and marketing automation platforms
  • Strong attention to detail and comfort working with data and systems
  • Ability to execute campaigns and manage multiple priorities
  • Collaborative mindset and ability to work cross-functionally with Sales and Marketing
  • Potential for strategic thinking capabilities

Responsibilities

  • Support execution of ABM programs using Demandbase
  • Help manage target account lists, segmentation, and campaign deployment
  • Partner with Marketing and Sales to activate campaigns across key accounts
  • Track and report on account engagement and campaign performance
  • Support day-to-day management of marketing systems, including: Salesforce, Demandbase, Marketing automation platforms
  • Help maintain data quality, campaign tracking, and reporting accuracy
  • Assist in improving lead routing, scoring, and lifecycle processes
  • Support lead generation and nurturing efforts across channels
  • Ensure leads are properly captured, routed, and followed up on
  • Partner with Sales to improve lead handoff and conversion
  • Support integration of affiliate/partner-driven leads into marketing workflows
  • Help ensure consistency in tracking and performance measurement
  • Manage and support a Colombia-based team member
  • Help build repeatable processes and improve operational efficiency
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