Loyalty Specialist

C3 Industries•Chicago, MI

About The Position

The Loyalty Specialist supports the day-to-day execution and operations of High Profile Cannabis Shops loyalty programs. The role manages reward configurations, testing, brand-initiated promotions, and operational functionality across the loyalty product, including integrations and the guest and store associate experience. The Specialist contributes to customer engagement, retention, and loyalty through data-driven, personalized marketing activations. The role works with internal teams, store leadership, customer service, and loyalty vendors to ensure accurate and consistent execution across web, app, POS, and in-store systems. It also maintains program documentation and training support, coordinates activation timelines, monitors performance, and recommends improvements aligned with marketing and business objectives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–4 years of experience supporting loyalty programs, preferably in retail, CPG, or a regulated industry.
Hands-on experience with loyalty programs; Alpine IQ preferred, with similar platforms acceptable.
Familiarity with performance reporting tools such as Excel, Google Sheets, or Power BI preferred.
Working knowledge of loyalty analytics and reporting.
Excellent organizational and project management skills, with strong attention to detail.
Strong written and verbal communication skills and the ability to collaborate effectively across teams.
Ability to manage multiple priorities simultaneously and meet tight deadlines.
Discounts, rewards, and incentives must be deployed accurately and on time, with zero critical errors.
Maintain clear, organized documentation of loyalty offer execution.
Proactively report and communicate performance insights.
Demonstrate optimization of engagement and conversion metrics over time.
Show a high level of accountability, consistency, and follow-through on assigned deliverables.

Nice To Haves

Experience with Alpine IQ.
Familiarity with Excel, Google Sheets, or Power BI.
Experience supporting loyalty programs in retail, CPG, or a regulated industry.

Responsibilities

Manage and optimize the loyalty program, including promotional strategies, rewards, member engagement initiatives, program enhancements, and performance monitoring.
Develop, execute, and maintain loyalty promotions, digital coupons, targeted offers, and incentive programs that support marketing and business objectives.
Build, test, and deploy loyalty initiatives within Alpine IQ, verifying discounts, rewards, and customer segmentation before launch.
Troubleshoot customer account, loyalty, and technical issues in coordination with customer service and/or the loyalty vendor.
Maintain documentation, training support, and execution guidelines for internal teams and store management.
Ensure smooth functionality and integration across web, app, POS, and in-store systems.
Manage the loyalty activation calendar, prioritize incoming requests, and use Asana to coordinate timelines and communicate dependencies.
Track and analyze loyalty program performance and provide actionable recommendations to improve program effectiveness, customer retention, and sales performance.
Serve as the primary loyalty resource for store leadership by supporting promotions, providing training and guidance, resolving program issues, and delivering location-specific performance insights.
Collaborate with the Senior Manager and Director to align execution priorities with department strategy and the promotional calendar.
Monitor industry trends and recommend programs, technologies, and best practices that strengthen customer loyalty and business performance.