Loyalty Specialist

DICK'S Sporting Goods•Trappe, PA

About The Position

This position is responsible for supporting the development and execution of marketing plans and customer communications that drive engagement through our loyalty program. This includes ScoreCard and ScoreCard Gold across all of our brands (DICK’S Sporting Goods, Golf Galaxy, Field & Stream) and any new programs or brands that we launch in the future. This position is also responsible for the daily operations of our gift card program. The Loyalty Marketing Planner is responsible for the coordination of internal stakeholders and campaign timelines for all assigned program tasks. This includes partnering with Category Marketing, Channel Planning/Media, Creative, Legal, Analytics, Customer Service, Store Operations, eCommerce, Community Marketing, Visual Merchandising and Technology teams to achieve strategic objectives and drive business outcomes.

Requirements

Bachelor's Degree in Advertising, Marketing or Business-related degree
3-5 years of experience

Responsibilities

Assist in the development and execution of Loyalty Marketing Plans across all DICK’S Brands
Supports the development and leads the execution of the annual marketing plans for all loyalty programs across all brands.
Responsible for management and communication of monthly marketing/content calendar
Maintain strong cross-functional partnerships with appropriate teams to identify and execute engaging loyalty campaigns and communications.
Develop effective and clear creative templates/briefs for email and direct mail channels to ensure campaigns are on target and deliver against business needs.
Partner with project management leads to ensure projects are on track; identify risks, mitigate issues and identify solutions to problems as they arise.
Review all loyalty marketing for accuracy and ensure it aligns with the stated business objective and is consistent with loyalty branding guidelines.
Monitor and manage in-store signage inventory across all DICK’S brands/store locations, including new store Grand Openings.
Responsible for all field communications across all loyalty programs.
Assist in the forward thinking of loyalty marketing and identify testing opportunities.
Support the development and execution of the vendor partnership program
Collaborate with Loyalty Planner - Credit as needed and as related to ScoreCard initiatives.
Maintains strong knowledge of target customer and reviews industry loyalty activity to generate prospective ideas and monitor competitive offerings.
Facilitate, resolve, and escalate questions and issues accordingly.
Manage the daily operations and execution of Gift Card Marketing Plans.
Supports the development and execution of annual gift card marketing plans to drive both internal and third party gift card program growth.
Monitor gift card inventory across all stores and manage the execution of card replenishment orders, including artwork review and card data testing
Facilitate, review and execute all gift card marketing collateral (including in-store signage), ensuring it is effective and accurate for both internal campaigns and in third party incremental marketing opportunities.
Tracks and reviews performance of incremental placement in the third-party channel to generate prospective ideas for future campaigns.
Assist in enhancing vision and strategy for gift card program by identifying areas of opportunity for testing.
Support Loyalty & Credit Budgets - support ongoing tracking of actual spend versus budget for assigned projects, while identifying opportunities to support marketing efforts/initiatives.
Compile monthly Credit invoice files and submit to Credit partner for reimbursement.
Support Grand Opening Loyalty Acquisition
Coordinates loyalty acquisition events with Community Marketing partners.
Manages the execution of Grand Opening offers through internal systems.
Collaborate with category marketing to effectively communicate loyalty acquisitions through owned channels.
Consumes and understands results of Grand Opening loyalty acquisition events and shares with key stakeholders