CRM & Loyalty Marketing Specialist

Hog Island Oyster Company•Petaluma, CA

6d•Hybrid

About The Position

Hog Island Oyster Co. is a leading producer of sustainable shellfish and a pioneer in bay-to-bar dining, with oyster farms, restaurants, retail operations, tours, events, and e-commerce partnerships. The CRM & Loyalty Marketing Specialist will manage and optimize customer marketing programs, including email marketing, loyalty program administration, customer database management, and cross-platform marketing analytics. This role involves developing and executing targeted communications to drive guest engagement, loyalty participation, customer retention, and revenue across all channels. The ideal candidate is analytical, organized, detail-oriented, and comfortable with marketing technology and customer data, with some design experience or interest. Collaboration within a fast-moving team is essential.

Requirements

Minimum 2-4 years of experience in marketing, CRM, loyalty, email marketing, digital marketing, or related field.
Experience managing email marketing platforms such as Mailchimp and Klaviyo.
Strong analytical and reporting skills, comfortable interpreting data to inform marketing decisions.
Advanced proficiency with Microsoft Excel and Google Sheets.
Strong organizational skills and attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Comfortable working independently while collaborating effectively across teams.
Valid California Driver's License and ability to travel to Hog Island locations throughout Northern California.

Nice To Haves

Experience with Toast POS and Toast Loyalty.
Background in hospitality, restaurants, food and beverage, retail, tourism, or consumer brands.
Familiarity with Goldbelly, Resy, AnyRoad, and/or Google Analytics.
Experience with marketing automation platforms.
Experience with email design tools (Adobe, Canva, Figma, or similar) — or a demonstrated interest in developing design skills.
Familiarity with customer lifecycle marketing and CRM strategy.
Experience building dashboards and marketing reports.
Understanding of customer retention and loyalty program best practices.

Responsibilities

Design, build, schedule, deploy, and monitor email marketing campaigns using Mailchimp and other marketing platforms.
Contribute to and execute the email marketing calendar.
Develop customer segmentation strategies to improve engagement and campaign effectiveness.
Execute automated customer journeys (Welcome campaigns, Loyalty communications, Event promotions, Seasonal campaigns, Win-back campaigns, Customer retention initiatives).
Maintain email list hygiene and ensure compliance with marketing and privacy regulations.
Conduct A/B testing and campaign optimization efforts.
Monitor email performance metrics and recommend improvements.
Serve as primary administrator for Toast Loyalty and future customer loyalty platforms.
Manage loyalty program setup, promotions, offers, and customer communications.
Monitor enrollment, participation, redemption, and guest engagement trends.
Develop recommendations to improve loyalty program performance.
Partner with restaurant operations teams to support loyalty initiatives and promotions.
Compile, analyze, and report marketing performance metrics across multiple platforms.
Develop recurring reports and dashboards for leadership review.
Track and analyze email open rates, click-through rates, conversions, customer acquisition and retention, loyalty participation, campaign ROI, and database growth.
Provide actionable recommendations based on campaign and customer behavior data.
Manage customer databases and audience segmentation strategies.
Maintain data integrity across marketing platforms.
Analyze customer behavior trends and purchasing patterns.
Develop targeted audience groups to support business initiatives.
Support database growth and customer retention objectives.
Gather and synthesize customer and marketing data from various platforms (Toast, Mailchimp/Klaviyo, Goldbelly, Resy, AnyRoad, Google Analytics, etc.).
Provide marketing support for restaurant openings, seasonal promotions, tours and experiences, special events, retail initiatives, and e-commerce campaigns.
Collaborate with the Brand Director to execute annual marketing plans and campaigns.
Work closely with the Creative Content & Digital Media Strategist to align messaging across channels.
Partner with restaurant, events, tours, retail, and operations teams to support business objectives.
Assist with special projects and marketing initiatives as assigned.