Loyalty Program Manager, International

Choice Hotels • North Bethesda, MD

2d • $114,907 - $135,184

About The Position

The Loyalty Program Manager, International leads the strategic execution and performance of the Choice Privileges program in key markets outside the U.S., supporting growth in membership, repeat stays, redemptions, and guest lifetime value. The role leads international loyalty program design and product work, including the member value proposition, tier architecture, benefits, earn-and-burn mechanics, personalization, lifecycle design, and promotional strategy.

As the loyalty product lead for initiatives across Canada, Latin America and the Caribbean, Europe, the Middle East and Africa, and Asia-Pacific, this individual owns work from conception through definition, execution, and measurement. The role partners with Marketing, Digital, Product, Revenue Management, Finance, Technology, regional marketing and commercial teams, International Operations, Privacy, and Legal to deliver an effective international member experience and translate regional needs into results. It uses data and analytics to prioritize initiatives and measure performance. This is an individual-contributor position on the Loyalty Program Strategy team and reports to the Senior Manager, Loyalty Strategy. The role is not eligible for visa sponsorship now or in the future.

Requirements

• Bachelor’s degree required; a related field such as Hospitality Management, Business, International Business, Strategy, Marketing, or Finance is preferred.
• 3–5 years of experience in strategy, consulting, strategic finance, or transformation; hotel or hospitality industry experience with loyalty marketing programs is preferred.
• Proven experience managing technology-enabled initiatives end to end across multiple teams and stakeholders.
• Experience in business modeling and commercial performance, with demonstrated use of analytics to make strategic recommendations and drive action.
• Ability to manage projects collaboratively within a team structure and communicate with multiple teammates and departments.
• Ability to manage ambiguous and complex projects with short timelines.
• Ability to uphold Choice’s values and performance principles, including collaboration, performance excellence, urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.
• Experience with project management tools and frameworks such as Workfront or Jira.
• Strong data analytics, measurement, data mining, and modeling skills.
• Advanced Excel modeling and financial forecasting skills, and comfort building and defending business cases.
• Proficiency with SQL and experience working with data warehouses; familiarity with Tableau, Looker, or Power BI.
• Fluency with A/B testing and holdout or experimentation frameworks.
• Microsoft Office proficiency, including Word, Excel, PowerPoint, and Outlook.
• Product-minded approach that grounds execution in member needs and evidence, sizes impact, and defines success before building.
• Ability to negotiate priorities and trade-offs and present complex scenarios and member outcomes with a clear recommendation to regional audiences.

Nice To Haves

• MBA or another advanced degree.
• PMP, Six Sigma, or an analytics/finance certification.
• PMP certification preferred.
• Experience with loyalty platforms or offer-management systems, CRM and marketing-automation tools, CDPs, and CRS or revenue-management integrations.
• Python or R.

Responsibilities

• Lead end-to-end execution of international loyalty program-design workstreams, including member value proposition, tier architecture, benefits, earn-and-burn mechanics, personalization, and lifecycle design, balancing member value with sustainable program and franchise economics.
• Own the International loyalty product roadmap, establishing a repeatable build–measure–learn cadence, defining success measures before launch, and reporting results to inform future roadmap cycles.
• Partner with Marketing, Digital, and Product to deliver the member experience across the discover, book, stay, return, and advocate journey, focusing on enrollment and encouraging second and third stays.
• Advise regional teams as the loyalty subject-matter expert on program benefits, strategy, and guardrails; represent international needs in U.S.-based strategic planning discussions.
• Build and maintain a loyalty roadmap and gap assessment for each region, reflecting market maturity and prioritizing enrollment, engagement, and retention initiatives.
• Build relationships with regional leaders, International headquarters, and U.S. teams, keeping stakeholders aligned on priorities, status, risks, and dependencies.
• Build and maintain SQL-based dashboards and reporting for international loyalty metrics, including enrollments, repeat-stay rate, loyalty revenue contribution, redemption elasticity, points velocity, liability movement, and program contribution margin.
• Support the Senior Manager in presenting performance and trade-offs to senior leadership; establish initiative goals and measures, report regional results, and recommend evidence-based changes.
• Identify promotional needs based on international loyalty performance and segment needs.
• Draft business requirements and business cases for project and promotion requests, and present them to senior leaders and Technology partners for prioritization and funding.
• Manage international initiatives from request through launch and results, using clear owners and timelines to build repeatable, scheduled programs.
• Define and document end-to-end processes for regional submission, planning, and tracking of requests to reduce delays and rework.
• Support loyalty needs for new market launches and expansions, and train regional teams on program rules and processes.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Annual bonus eligibility under Choice’s Management Incentive Plan (MIP).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level