Loyalty Professional I

Wawa, Inc.

About The Position

The Loyalty Professional I supports the operations and execution of the Wawa Rewards program, working closely with the Loyalty Solutions Specialist. The role coordinates targeted offers and campaigns with internal teams and external partners, verifies offer accuracy and functionality, manages campaign information, and keeps Store Operations informed. It also supports special member campaigns, maintains the Rewards offer catalog, and helps research and resolve customer and store issues assigned to the Rewards team.

Requirements

Strong attention to detail and organizational skills.
Excellent oral and written communication skills.
Excellent interpersonal and customer service skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Ability to manage multiple projects within deadlines.
Ability to work with little or no supervision.
Computer skills including Microsoft Excel, Word, and PowerPoint.

Nice To Haves

BA or BS degree in marketing or business preferred.
1–3 years of experience in loyalty or digital marketing preferred.
Retail or QSR industry experience is a plus.

Responsibilities

Set up and execute targeted Wawa Rewards offers in coordination with Category Teams, IT, Finance, the loyalty vendor, the advertising agency, and Wawa’s advertising team; coordinate work for accurate, timely completion.
Proof offer images, wording, disclaimers, and expiration dates, and test each offer before it is sent to customers.
Recommend and execute process improvements.
Build earned and bonus offers in the loyalty platform and verify dates, customer lists, and product details.
Consider the impact of reward offerings on the F&R and Call Center teams and make decisions or adjustments based on those impacts.
Manage the loyalty campaign tracker, compiling AMS IDs, dates, A/B test plans, projections, redemptions, and other details, and communicate information to relevant stakeholders.
Inform Store Operations about Wawa Rewards offers and campaigns through channels such as email and the website; lead periodic associate campaign communications.
Support special Wawa Rewards campaigns for members, including sweepstakes, pre- and post-pricing campaigns, promo codes, pricing discounts, and advertised rewards intended to drive enrollment.
Maintain and refresh the Rewards offer catalog based on business needs.
Assist with researching and resolving customer and store issues assigned to the Rewards team in ServiceNow.