Local Search Manager

Driven Brands Inc.•United States of America - Remote NC, NC

2d•$61,700 - $110,100•Remote

About The Position

Driven Brands is looking for a Local Search Manager to join our organization and support our portfolio of brands in the ever-changing search landscape. This role will be responsible for managing our company's 4,000+ locations to accelerate organic search performance and reputation management across all search engines. They will work closely with brand partners & development teams to improve local search presence for our stores, address content/technical improvements, and create strategies for improving business reputation.

Requirements

Technical knowledge with the ability to translate complex topics for a non-technical audience.
3-5 years of experience managing SEO for local businesses
Broad and deep knowledge of marketing technology concepts, practices, and procedures, with experience in retail, QSR, or similar multi-location business segment
Experience with local listing tools (e.g. Semrush), analytic tools (e.g. Google Analytics) and reputational platforms (Yelp, Trustpilot, etc.)
Exceptional communication and interpersonal skills
Detail orientation with strong analytical capabilities
Good problem resolution and communications skills
Ability to prioritize and multitask across several projects with competing deadlines
Positive attitude and team player

Responsibilities

Audit and Continuous monitoring and analysis of local listing performance to identify issues, find root causes, and implement a systematic solution
Evaluation of both content and technical performance to make recommendations and alterations promptly.
Identify, document, and manage SEO best practices for local listing management
Partner with brand marketing teams to develop reputational strategies in order to solicit and act on customer feedback across a variety of platforms
Develop SEO KPIs for consistent and comprehensive performance management and reporting across onsite and technical aspects.