Paid Search Manager
About The Position
Zeta Global is seeking a Paid Search Manager to lead the day-to-day delivery of assigned accounts, ensuring campaign performance aligns with client KPIs. This role involves translating client goals into paid search channel plans, managing budgets, targeting, measurement, and testing. The position requires hands-on platform expertise, client communication, and performance analysis. The ideal candidate will establish quality standards for launches, tracking, and reporting, and coordinate with internal and external partners. They should be able to interpret complex performance data into clear business narratives and optimization plans, proactively identifying opportunities for improvement. The role can be hybrid or remote depending on location.
Requirements
- 4+ years of relevant paid search experience
- Hands-on experience managing large monthly campaign budgets and complex paid search account structures
- Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
- Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes
Nice To Haves
- Experience with Google Shopping, Demand Gen, and Performance Max
- Experience with Microsoft Ads, SA360, and Google Analytics
Responsibilities
- Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps.
- Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action.
- Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs.
- Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene.
- Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity.
- Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings.
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Manage day to day tasks and responsibilities utilizing the team’s project management platform.
- Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives.
- Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities.
- Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts.
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
