Local Sales Manager

Tegna•Dallas, TX

About The Position

WFAA/KFAA, TEGNA’s owned ABC affiliate in Dallas, Texas, is seeking a Local Sales Manager to lead and develop a high-performing sales team and grow revenue across television, streaming, and digital. The role supports sales across a diverse portfolio that includes WFAA’s local news presence and WFAA+ streaming platform, KFAA’s partnerships with the Dallas Mavericks and Dallas Wings, and PREMION connected TV solutions. The Local Sales Manager focuses on growing market share, developing new business, and coaching Account Executives and Account Managers to achieve their goals. This position reports to the Director of Sales. The position is eligible for Company Bonus Plan(s).

Requirements

At least 5 years of successful broadcast television sales and account engagement experience, including demonstrated sales leadership experience.
A proven record of achieving or exceeding sales goals in broadcast television, including linear TV, streaming, digital, and OTT/CTV.
Strong local direct business development background.
Leadership skills and demonstrated ability to recruit, coach, and develop high-performing sales teams.
Strong understanding of integrated marketing solutions, including digital advertising platforms, audience data, and campaign performance.
Strategic thinking and disciplined execution, including comfort developing and making recommendations to senior management.
Ability to build an inclusive, positive, and accountable sales culture.
Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
Ability to manage multiple tasks and projects effectively under deadline pressure.
Strong attention to detail, problem-solving skills, and accuracy.
Strong presentation and communication skills with internal and external customers and partners.

Nice To Haves

Previous success as an Account Executive.

Responsibilities

Recruit, retain, and train sales and support talent to sell television and TEGNA’s digital product portfolio.
Lead and develop Account Executives and Account Managers, fostering accountability, collaboration, and strong sales performance.
Provide hands-on field coaching in prospecting, client meetings, needs analysis, proposal development, presentations, and closing business.
Identify market potential through lead generation, prospecting, and qualification, with a focus on growing local direct business.
Develop sales strategies to meet or exceed revenue goals across broadcast, streaming, connected TV, and digital.
Hold the team accountable for sales activity, pipeline development, new business growth, and individual performance goals.
Analyze client needs and develop integrated marketing solutions that deliver measurable results; complete required business activity reports and forecasts.
Build relationships with local clients, agencies, and community partners; manage key accounts with the team and ensure excellent customer service.
Identify revenue opportunities through sponsorships, sports partnerships, special projects, and integrated marketing programs.
Collaborate with the Director of Sales on forecasting, budgeting, pricing strategy, and revenue planning.
Review and adjust metrics to monitor sales performance, market share, and emerging business opportunities.

Benefits

Medical plan options through Blue Cross Blue Shield of Texas for full- and part-time employees.
Dental and eye care coverage.
Fertility, surrogacy, and adoption assistance.
Disability and life insurance.
401(k) plan with employee contributions and a 100% company match on contributions up to the first 4% of pay; company-matched contributions are vested from day one.
Nine free virtual doctor appointments annually for employees and eligible family members through Teladoc, regardless of enrollment in TEGNA medical plans.
Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
Paid Time Off (PTO).
Nine paid holidays per year.
Eligibility for Company Bonus Plan(s).