Local Sales Manager, WEWS

The E.W. Scripps Company•Cleveland, OH

1d•Onsite

About The Position

WEWS, The E.W. Scripps Company's ABC affiliate in Cleveland, Ohio, is seeking a driven and experienced Local Sales Manager to lead and develop a team of Account Executives and help local businesses grow through multi-platform advertising solutions. The role works across broadcast television, OTT video, SEO/SEM, social media, digital display, email targeting, and other station platforms. It collaborates with the Director of Sales (DOS), other sales managers, and station departments to meet station objectives and revenue goals. The position may require some travel.

Requirements

Bachelor's degree in business or a related field, or equivalent experience preferred.
Generally, 7 or more years of proven success in media sales.
Experience in agency and direct strategic account management, broadcast inventory, and digital/video capabilities.
Valid driver's license, good driving record, and ability to provide proof of insurance meeting the company's required limits.
Strong coaching and feedback skills.
Strong ability to motivate others toward team goals.
Strong influencing, selling, and upselling skills.
Effective teamwork and collaboration skills.
Very strong analysis and data interpretation skills, including the ability to help others translate needs and research data into sound marketing proposals.
Exceptional verbal and written communication skills.
Outstanding presentation abilities for in-person and virtual settings, small and large groups, and all levels.
Strong time-management and organization skills.
Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
Working knowledge of Google Office tools, including Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.
Proven ability to manage multiple tasks in a fast-paced environment.

Nice To Haves

Bachelor's degree in business or a related field, or equivalent experience.
Aptitude for informal leadership and mentoring, including fostering open dialogue, empowering others, and addressing conflict quickly and directly.
Ability to foster an environment that enables creative and innovative thinking.

Responsibilities

Collaborate with the DOS, other sales managers, and departments to accomplish station objectives.
Organize, direct, and manage the execution and performance of local sales Account Executives.
Negotiate ratings, rates, and budgets.
Develop new business using and maximizing station platforms, including broadcast, digital, and mobile.
Develop working knowledge of the Scripps Sales Process (SSP) and coach Account Executives on SSP in the field.
Use SSP, resources, and tools to build effective sales strategies.
Work with the Director of Sales and Sales Managers to train, develop, and motivate the local sales team to achieve revenue goals.
Foster career growth and development of the local sales team and build a pipeline of talent for future Scripps sales management openings.
Maintain positive working relationships with outside vendors.
Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
Oversee accounts receivable and credit policies.
Develop and implement pricing and packaging that meet client and station needs.
Understand competing stations and other advertising mediums, including their strengths and weaknesses, and position the station accordingly.
Forecast sales revenue and manage department expenses to achieve financial goals.
Perform other duties as assigned.

Benefits

Career path to grow professional experiences.
Full medical, dental, and vision benefits, as well as certain other health and wellness benefits.
Retirement savings plan with company match.
Disability accident insurance.
Hospital indemnity insurance.
Critical illness insurance.
Life insurance.
AD&D insurance.
ID protection.
Pet discount program.
Employee assistance program.