Local Sales Manager

TEGNA Inc.•Dallas, TX

About The Position

TEGNA-owned WFAA/KFAA, the ABC affiliate in Dallas, Texas, is seeking a Local Sales Manager to lead and develop a high-performing sales team and drive revenue growth across television, streaming, and digital. The role offers opportunities across WFAA’s local news presence and streaming platform, KFAA’s Dallas Mavericks and Dallas Wings partnerships, and PREMION’s connected TV solutions. The Local Sales Manager will grow market share and new business, coach Account Executives and Account Managers, and help local businesses grow through TEGNA’s media portfolio. This position reports to the Director of Sales and is eligible for the Companies Bonus Plan(s).

Requirements

At least 5 years of successful broadcast TV sales and account engagement experience, including demonstrated sales leadership experience.
A proven record of achieving or exceeding broadcast TV sales goals across linear TV, streaming, digital, and OTT/CTV.
Strong background in local direct business development.
Established leadership skills and demonstrated ability to recruit, coach, and develop high-performing sales teams.
Strong understanding of integrated marketing solutions, including digital advertising platforms, audience data, and campaign performance.
Strategic thinking and disciplined execution, including comfort developing and making recommendations to senior management.
Ability to build an inclusive, positive, and accountable sales culture.
Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
Ability to manage multiple tasks and projects effectively under deadline pressure.
Strong attention to detail, problem-solving skills, and accuracy.
Strong presentation and communication skills with internal and external customers and partners.

Nice To Haves

Previous success as an Account Executive.

Responsibilities

Recruit, retain, and train sales and support talent to sell television and TEGNA’s digital products.
Lead and develop Account Executives and Account Managers, fostering accountability, collaboration, and strong sales performance.
Provide hands-on field coaching in prospecting, client meetings, needs analysis, proposal development, presentations, and closing business.
Identify market potential through lead generation, prospecting, and qualification, with a focus on growing local direct business.
Develop sales strategies to meet or exceed revenue goals across broadcast, streaming, CTV, and digital.
Hold the team accountable for sales activity, pipeline development, new business growth, and individual performance goals.
Analyze client needs to develop integrated marketing solutions with measurable results, and complete required business activity reports and forecasts.
Develop relationships with local clients, agencies, and community partners; manage key accounts with the team and ensure excellent customer service.
Identify revenue growth opportunities through sponsorships, sports partnerships, special projects, and integrated marketing programs.
Collaborate with the Director of Sales on forecasting, budgeting, pricing strategy, and revenue planning.
Review and adjust metrics to monitor sales performance, market share, and emerging business opportunities.

Benefits

Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
Dental and eye care coverage.
Fertility, surrogacy, and adoption assistance.
Disability and life insurance.
401(k) plan with employee contributions and a 100% company match on contributions up to the first 4% of pay; company contributions are 100% vested from day one.
Nine free virtual doctor appointments per year for employees and eligible family members, regardless of participation in TEGNA medical plans.
Twelve free annual therapy sessions with a licensed clinician for employees and eligible family members.
Paid Time Off (PTO).
Nine paid holidays per year.
Eligibility for the Companies Bonus Plan(s).