Local New Business Developer - USBL - US

Sysco•Lafayette, LA

About The Position

This professional sales role is responsible for improving Sysco’s market position and achieving financial growth by executing long-term strategic goals. The Local New Business Developer uses advanced analytics and other lead-generation methods, works within Sysco’s Salesforce platform, and negotiates contracts to secure new business. Through a team-selling approach, the role engages cross-functional colleagues to develop strategies tailored to prospects’ needs, build relationships, and transition new accounts to the sales force during onboarding. The position delivers the agreed-upon local new business plan in alignment with regional financial goals. It focuses on prospect opportunities below $5 million in annualized revenue, including large TRS, multi-location, and LC2 opportunities identified through advanced analytics. The role coordinates proposals for local contracts and collaborates with sales colleagues to win key accounts and achieve the annual profit plan. It also monitors sales results, develops action plans, maintains accurate prospect activity in Salesforce, and stays informed about foodservice trends, Sysco offerings, and technology solutions. Sysco describes the role as an opportunity for continuous training and education, including basic SC training, business development certifications, and executive business development training. The position participates in foodservice community activities, sales meetings, food shows, customer events, seminars, and workshops. Applicants must be currently authorized to work in the United States.

Requirements

High school diploma or GED.
At least 3 years of relevant sales experience in a business-to-business professional sales environment.
At least 2 years of proven new business development experience.
Solid analytical and problem-solving skills, including the ability to analyze reports and derive insights from data.
Ability to express information in terms of profit and loss, food cost, and expense ratio.
Strong financial acumen and ability to plan and execute business plans.
Flexible and receptive to change and new ideas.
Strong interpersonal skills and ability to work with and influence a variety of key stakeholders.
Strong communication skills with the ability to communicate effectively with internal and external teams.
Ability to understand and manage compliance with contracts.
Ability to learn proprietary CRM tools for planning and forecasting sales growth.
Demonstrated ability to meet deadlines and produce accurate, thorough, high-quality results.
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Excellent organizational and project management skills, including managing multiple initiatives at the same time.
Business and restaurant operations acumen to manage sophisticated customers.
Demonstrated experience building trust with prospective customers and securing new business.
Demonstrated consultative selling, networking, and negotiation skills.
Proactive and self-directed, with the ability to structure a weekly schedule for success.
Understanding of marketing principles, product lines, ordering procedures, and Sysco credit terms.
Currently authorized to work in the United States.

Nice To Haves

Bachelor’s degree in a related field or equivalent educational level.

Responsibilities

Deliver the agreed-upon local new business plan in alignment with the region’s financial goals.
Work with regional sales leaders to develop a comprehensive business development strategy.
Use advanced analytics to prioritize opportunities and develop the local new business regional strategy.
Prioritize intelligence opportunities recommended by other sales team members through Sysco Salesforce, subject to leadership approval.
Build creative and effective sales plans for targets below $5 million in annualized revenue, including large TRS, multi-location, and LC2 prospect opportunities identified by advanced analytics.
Engage cross-functional sales team members to address prospects’ concerns, build trust, and shorten sales cycles.
Coordinate the proposal process for local contracts (LC2) with the sales team, tailoring proposals to clients’ needs, concerns, and objectives.
Collaborate with the sales team to expand business development efforts and help secure key accounts in support of the annual profit plan.
Review weekly, monthly, and quarterly sales objectives and results for target accounts, and prepare action plans when improvement is needed.
Gather information about emerging market and foodservice industry trends to understand the competitive landscape and improve new-business effectiveness.
Stay current with developments in the field through seminars, workshops, and publications.
Develop working relationships with brokers, distributors, and foodservice industry peers, and participate actively in the foodservice community.
Enter and manage prospect account data and activity accurately in Sysco Salesforce.
Identify opportunities for promotions, additional services, and distribution avenues that can increase sales.
Present to and consult with senior-level management about foodservice industry trends.
Attend sales meetings, food shows, and customer events, and provide feedback.
Stay current with Sysco value-added offerings and technology solutions, including customer-facing reporting tools.
Build relationships with prospects and transition new accounts to the sales force during onboarding.
Apply feedback and adapt to new challenges and changing circumstances.