Local Marketing Strategist

Brightspeed•Charlotte, NC

1d•Hybrid

About The Position

The Local Marketing Strategist is responsible for bringing Brightspeed’s local marketing strategy to life across priority markets, partnerships, community initiatives, local digital channels, and customer touchpoints. This role helps manage local marketing programs, track performance, and develop recommendations that strengthen market-level awareness, trust, consideration, and fiber adoption. This role translates local marketing priorities into scalable programs, operational processes, and internal communications that support acquisition, retention, reputation, and overall market growth. A key focus of this role is supporting Brightspeed’s Local Authority strategy, including local SEO, AEO, and GEO initiatives that strengthen local discoverability, improve digital visibility, and support more efficient customer acquisition. This role also supports the Content team’s practical use of enterprise AI tools, including ChatGPT, to improve workflow efficiency, content development, reporting, presentations, and knowledge sharing.

Requirements

5-8 years of experience in local marketing, integrated marketing, marketing strategy, marketing operations, partnerships, sponsorships, events, or related roles.
Experience executing marketing strategies and programs across multiple markets, channels, or stakeholder groups.
Strong understanding of local marketing, community engagement, partnerships, sponsorships, and market-level activation.
Familiarity with local SEO, AEO, GEO, Google Business Profiles, local listings, content strategy, reputation management, or digital discoverability.
Demonstrated ability to manage marketing programs from planning through execution, reporting, and optimization.
Experience translating complex business, marketing, or operational initiatives into clear executive communications, business cases, presentations, or implementation plans.
Demonstrated ability to identify practical AI use cases and support AI-enabled workflows that improve team efficiency, knowledge sharing, content quality, and strategic output.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Ability to interpret marketing performance metrics, market insights, and program results to develop recommendations.
Experience supporting vendor management, agency coordination, contract workflows, budget tracking, invoicing, or accounts payable processes.
Excellent written and verbal communication skills.
Proficiency with PowerPoint, Excel, Teams, Asana, Jira, or similar project management and collaboration tools.
Bachelor’s degree in Marketing, Communications, Business, or related field.
Ability to travel up to 15% to support market visits, team meetings, events, or priority initiatives.

Responsibilities

Translate local marketing strategy into market-level initiatives that support acquisition, retention, reputation, community engagement, and fiber adoption.
Support execution of Brightspeed’s Local Authority strategy, including local SEO, AEO, GEO, Google Business Profile coordination, local landing page inputs, partner visibility opportunities, and market-level content.
Track Local Authority progress and performance to identify opportunities to improve organic visibility, reduce paid-media dependence, and support more efficient customer acquisition.
Manage the development and implementation of local marketing programs across events, sponsorships, partnerships, local content, community initiatives, and customer communications.
Work closely with Local Marketing Managers, Brand, PR, Social, Digital, Creative, Sales, Legal, Finance, Procurement, Government Affairs, Operations, and agency partners to ensure local initiatives are aligned and effectively executed.
Develop and maintain local marketing playbooks, templates, workflows, reporting tools, and process documentation.
Support the team’s adoption and practical use of enterprise AI tools, including ChatGPT, by developing prompts, templates, workflows, and use cases that improve efficiency while maintaining brand, legal, privacy, and compliance standards.
Act as a day-to-day resource for Local Marketing Managers and cross-functional partners seeking guidance on local marketing strategy, program execution, and operational processes.
Support performance tracking, market analysis, and insight development to inform future local marketing initiatives.
Support project management and coordination of vendor, agency, contract, budget, invoicing, and accounts payable deliverables.
Develop presentations, leadership updates, market summaries, and performance readouts that communicate local marketing priorities, progress, results, and recommendations.
Stay informed on local market trends, competitive broadband activity, community engagement opportunities, and emerging SEO/AEO/GEO best practices.