Local Marketing & Community Engagement Manager

225 Hospitality LLC•Baton Rouge, LA

2d•Remote

About The Position

Walk-On's Sports Bistreaux is a full-service casual dining sports bar known for its energetic gameday atmosphere, scratch-made food, and unmatched hospitality. We're looking for a dynamic, high-energy marketer who loves being out in the community and inside our restaurants. You'll be the link between corporate marketing and our local stores. You'll make sure every restaurant has a complete, active marketing calendar, carries out brand initiatives well, and builds real relationships in the neighborhoods it serves. This is a field role, not a desk job. You'll spend most of your week on the road, visiting restaurants, meeting community partners, and representing our brand at local events.

Requirements

Energetic and outgoing. You enjoy meeting people and walk into a room ready to connect.
Self-starter. You manage your own schedule and priorities across several locations without being told.
Team Player. You play for the name on the front, not the back. You support the restaurants at whatever level is needed.
Organized and follows through. Calendars, deadlines, and checklists keep you on track.
Persuasive and respectful. You can hold GMs accountable while staying a trusted partner.
Flexible Schedule. You're open to evenings, weekends, and events when the community calls.
Brand ambassador. You represent the company professionally and with enthusiasm.
Social media savvy. You know what's trending on Instagram, TikTok, and Facebook, and you know how to make a restaurant stand out online.
Creative idea generator. You always have the next great promo, event, or contest idea. Creative thinking and problem-solving abilities.
Motivator. You know how to rally teams around a friendly competition.
2+ years in local store marketing, field marketing, community relations, or restaurant/hospitality marketing (multi-unit experience preferred)
Restaurant or retail operations experience is a strong plus
Proven ability to plan and run events and promotions
Strong communication, presentation, and relationship-building skills
Comfortable with Google Workspace or Microsoft Office
Strong working knowledge of Instagram, TikTok, and Facebook, including current content trends; experience with Canva or other design programs a plus
Event planning experience, from concept and logistics through day-of execution
Valid driver's license, reliable transportation, and a clean driving record
Able to travel regularly (about [60-75]% of the time) and work flexible hours, including some nights and weekends
Bachelor's degree in Marketing, Communications, Hospitality, or a related field preferred, but not required

Nice To Haves

multi-unit experience preferred
Restaurant or retail operations experience is a strong plus
experience with Canva or other design programs a plus
Bachelor's degree in Marketing, Communications, Hospitality, or a related field preferred, but not required

Responsibilities

Build and manage monthly and quarterly local marketing calendars for each restaurant together with General Managers
Make sure each restaurant's calendar is complete, approved, and turned in on time
Build community catering partnerships via in-person visits, introductions and salesmanship to drive sales
Plan and carry out local promotions, fundraisers, giveback nights, and in-store events
Track LSM spend against budget for each location
Measure results (traffic, sales lift, redemptions, guest counts) and report what works
Active involvement and presence within local Chambers / Business organizations
Find and build partnerships with schools, churches, youth sports, nonprofits, chambers of commerce, and local businesses
Represent the brand at community events, festivals, sponsorships, and catering opportunities
Build a pipeline of recurring community events and fundraising nights for each restaurant
Serve as the local face of the brand and build goodwill in every market
Roll out corporate marketing campaigns, LTOs, menu launches, and brand programs at every location
Check in-store execution during visits: POP materials, signage, merchandising, promo readiness, and team knowledge
Hold follow-ups with GMs and report compliance and gaps to leadership
Train restaurant teams on upcoming promotions and how to execute them
Plan and run events from start to finish: grand openings, restaurant milestone celebrations, holiday party planning and in-restaurant spirit
Keep a steady flow of fresh, creative ideas for local activities, themed events, and ways to engage guests
Keep up with restaurant, hospitality, and pop culture trends, and turn them into ideas each location can act on (social media content)
Bring new concepts to leadership and GMs regularly, with clear plans / direction for execution
Create and run internal competitions between restaurants and teams (upselling contests, sales challenges, promo execution contests, best community event, social media challenges)
Track results, keep leaderboards, and recognize winners to build friendly competition and team morale
Work with operations to tie competitions to sales goals, guest experience, and company initiatives
Keep restaurant teams excited and invested in marketing programs
Give each restaurant current, creative ideas for social posts, including trends, reels and TikTok concepts, captions, hashtags, and timely content
Create simple content guides, monthly post idea calendars, and "how-to" tips so restaurant teams can capture good photos and videos
Collect content from the field (events, team moments, food shots, community stories) for local and corporate channels
Watch local page activity and engagement, share best practices, and make sure posts stay on brand
Work closely with GMs, Area/District Managers, and the corporate marketing team
Give feedback from the field on what guests and communities are responding to; provide summaries, ideas and solutions
Keep a shared tracker of calendars, events, initiatives, and results for each restaurant
Help with social media content from the field (photos, event coverage, local stories)