Local Event Producer & Promoter (freelance, commission only)

Sofar Sounds•Dayton, OH

1d•Hybrid

About The Position

Sofar began in 2009 with the goal of revitalizing the magic of live music. It has since evolved into a global movement that encompasses music, comedy, singles, dance, and more, all unified by Sofar's reputation for discovering emerging talent. Many prominent artists, including Billie Eilish, Jack Harlow, and Leon Bridges, played Sofar shows early in their careers. Sofar provides artists with a professional platform that includes booking, promotion, audience engagement, brand partnerships, content creation, and global media placements. Sofar shows are unique, featuring world-class live experiences in diverse and beautiful locations, from unusual settings like ski jumps and caves to more intimate spaces like living rooms and gardens. The emphasis is on creating an immersive experience where audiences are present and use their devices to support artists and connect with the community. The Sofar team is passionate about discovering and supporting artists, and creating memorable, intimate fan experiences worldwide. This role is for a Freelance Local Producer who will join a global network of community builders and tastemakers. Producers will collaborate with peers worldwide and shape the cultural landscape in their city. The ideal candidate possesses strong business acumen, cultural fluency, and extensive local networks, including artists, venues, brands, and community partners. They should be natural promoters passionate about creating impactful pop-up experiences that foster meaningful engagement. Producers need to be resourceful, proactive, and driven, capable of overcoming challenges like creative ticket sales strategies or unexpected event issues. This is an entrepreneurial, independent role for self-starters who want significant influence over Sofar's presence in their local community. The responsibilities include event planning, curation, marketing, promotion, and execution. Support will be provided by Sofar's Global Communities team, along with access to training, resources, and networking opportunities with other creators globally. This is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally occurs during evenings and weekends, coinciding with live events and community engagement.

Requirements

Deep connections to your local scene and play an active role in building community around it.
3-5 years of experience in live event curation, production, and promotions.
Experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
Confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
Strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
Natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
Understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
Take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
Exceptional time management skills and are a clear communicator.
Can work autonomously, but understand the importance of remaining connected to the broader organization.

Responsibilities

Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
Manage your city’s financial performance, ensuring financial success and health of every event.
Build relationships with local businesses to drive sales of sponsorships and private events.
Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.