Local Event Producer & Promoter (freelance, commission only)

Sofar Sounds•Rockford IL, OH

7h•$100 - $5,000•Hybrid

About The Position

Sofar began in 2009 with the goal of restoring the magic to live music. It has since evolved into a global movement that encompasses music, comedy, singles, dance, and more, all while maintaining its reputation for discovering emerging talent. Many artists who have played Sofar shows early in their careers have gone on to achieve mainstream success. Sofar provides artists with a professional platform that handles booking, promotion, and audience engagement, while also offering access to brand partnerships, content creation, and global media placements. Sofar shows are known for their unique settings, ranging from unusual locations like ski jumps and caves to more intimate spaces like living rooms and rooftops. Each experience is designed to encourage audience presence and engagement with the performance. The Sofar team is passionate about supporting artists and creating memorable fan experiences worldwide.

Requirements

Deep connections to your local scene and play an active role in building community around it.
3-5 years of experience in live event curation, production, and promotions.
Experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
Confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
Strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
Natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
Understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
Take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
Exceptional time management skills and are a clear communicator.
Can work autonomously, but understand the importance of remaining connected to the broader organization.

Nice To Haves

Candidates must be based in the designated city.
While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.
Some cities may already have active Producers or multiple roles available.
Comfortable working alongside other Producers and collaborating as part of a shared market, particularly in larger cities with multiple neighborhoods or vertical expansion opportunities.

Responsibilities

Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
Manage your city’s financial performance, ensuring financial success and health of every event.
Build relationships with local businesses to drive sales of sponsorships and private events.
Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.