About The Position

Sofar began in 2009 as a response to the diminishing magic of live music, evolving into a global movement that encompasses music, comedy, and more. It is renowned for discovering emerging talent, with many mainstream artists having played early Sofar shows. Sofar empowers artists by providing a professional platform that handles booking, promotion, and audience engagement, while offering access to brand partnerships, content creation, and global media opportunities. Sofar shows are unique, pairing world-class live experiences with distinctive venues, from unusual locations like ski jumps and caves to more intimate settings like living rooms and rooftops. The emphasis is on creating an immersive experience where audiences are present and use their devices to support artists and connect with the community. The Sofar team is passionate about discovering and supporting artists, and creating memorable fan experiences worldwide.

Requirements

  • Deep connections to your local scene and play an active role in building community around it.
  • 3-5 years of experience in live event curation, production, and promotions.
  • Experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
  • Confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
  • Strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
  • Natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
  • Understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
  • Take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
  • Exceptional time management skills and are a clear communicator.
  • Can work autonomously, but understand the importance of remaining connected to the broader organization.
  • Candidates must be based in the designated city.
  • Must be comfortable working alongside other Producers and collaborating as part of a shared market, particularly in larger cities with multiple neighborhoods or vertical expansion opportunities.

Nice To Haves

  • If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description.

Responsibilities

  • Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
  • Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
  • Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
  • Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
  • Manage your city’s financial performance, ensuring financial success and health of every event.
  • Build relationships with local businesses to drive sales of sponsorships and private events.
  • Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
  • Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
  • Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Benefits

  • Flexibility and ownership in exchange for accountability and initiative.
  • Access to global resources, training, and support from the Sofar team.
  • Opportunity to connect with other creators around the world.
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