Lifecycle Marketing Specialist

Care Access

11h•Remote

About The Position

The Lifecycle Marketing Specialist will support the development and execution of engagement and retention of our patients through our health screenings and studies. The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it.

Requirements

Proficiency with marketing automation tools (e.g., Segment, Customer.io).
Strong understanding of email marketing best practices and automation workflows.
Strong organizational and multitasking skills.
Ability to think strategically and execute tactically.
Excellent communication and collaboration skills.
Bachelor’s degree in marketing or a related field.
2-3 years of experience in marketing.

Nice To Haves

Experience with customer segmentation, journey mapping, and building marketing automation preferred.

Responsibilities

Activate and optimize marketing strategies that span the entire customer journey-from onboarding to retention and re-engagement.
Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates.
Implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more.
Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs.
Work with development and analytics teams to further build out our marketing automation.
Assist with additional project planning as needed.
Continuous A/B testing on email and SMS marketing.