Lifecycle Marketing Specialist

REMOVERY LLC•Austin, TX

2d•Onsite

About The Position

The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and our call center, this role is responsible for executing personalized, data-driven campaigns, managing, and optimizing automated life-cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth-oriented marketer to deepen their expertise in lifecycle marketing while making a measurable impact on customer experience and business outcomes.

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.
At least five years' professional experience in email marketing or lifecycle marketing.
Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week, excluding approved time off and business travel.

Nice To Haves

Advance experience with email marketing platforms, Salesforce Marketing Cloud is preferred.
Experience with A/B testing and campaign optimization.
Strong analytical skills and data-driven mindset.
Understanding of email deliverability best practices.
Excellent writing and communication skills.
Experience with marketing automation.
Basic HTML/CSS knowledge preferred.

Responsibilities

Builds and deploys lifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey.
Owns day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely, accurate deployment.
Owns end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement.
Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization.
Drives customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates.
Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on-time delivery.
Manages and refines automated customer journey workflows including triggers, wait steps, and branching logic.
Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale.
Designs, executes, and analyzes A/B tests across subject lines, content, send times, and CTAs.
Enforces brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications, including opt-out handling and suppression list management.
Plans and executes seasonal campaigns (Black Friday, holiday, etc.) coordinating copy, segmentation, and send schedules.
Drives revenue growth through personalized upsell, cross-sell, and package upgrade campaigns powered by purchase history and treatment progress data.
Implements reactivation campaigns using lapse duration and prior engagement data.
Coordinates promotional timing with field operations to align with in-location capacity.
Supports new market launch communications driving awareness and early acquisition in emerging locations.
Tracks core metrics (open rate, CTR, conversion, revenue attribution, unsubscribe) and generates weekly, monthly, and ad-hoc performance reports.
Monitors churn and retention patterns by segment and lifestyle stage; conducts post-campaign analysis on promotional and lifecycle programs.
Compiles NPS and satisfaction data, synthesizes into summaries, and routes key themes to stakeholders.
Manages day-to-day operations of platform, including campaign configuration, template management, and platform health monitoring.
Maintains database health through list audits, duplicate suppression, invalid address removal, and opt-out compliance.
Monitors and troubleshoots deliverability metrics: bounce rates, spam complaints, sender reputation, and inbox placement.
Documents platform workflows, segment logic, campaign templates, and integration specifications.

Benefits

Comprehensive Medical, Dental, Vision
Company paid Life Insurance. Plus, the option to purchase more!
Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight (8) company paid holidays plus additional floating holiday
(15) days of Paid Time Off
8 hours of paid volunteer time per year
401(k) Program with generous company match
Team Member Referral Bonus Program
Employee Assistance Program – resources to help you manage work-life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement with a growing global company